---
title: "Chili's® Viral 'MozzMates' Costume Returns for Halloween with a Side of Reality Romance"
url: https://burnaze.com/article/a25777bf-6d5a-4157-b7aa-d08f588beb67
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250923_chilis_viral_mozzmates_costume_returns_for_halloween_with_a_side_of_reality.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2025-09-23T12:00:00.000Z
modified: 2026-10-31T17:53:53.845Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Chili's® Viral 'MozzMates' Costume Returns for Halloween with a Side of Reality Romance

**TL;DR:** Chili's is bringing back its MozzMates costume for Halloween and partnering with JaNa Craig to find her ultimate MozzMate through a social media contest. The brand is also bringing back its Witches Brew Marg as October's $6 Marg of the Month.

*originally published in Franchising.com on 2025-09-23. [Read the original](https://www.franchising.com/news/20250923_chilis_viral_mozzmates_costume_returns_for_halloween_with_a_side_of_reality.html).*

## Story

What started as a simple cheese pull turned into a social media sensation. Chili's Fried Mozz — a staple of the Triple Dipper® — has been captivating TikTok for more than a year now, driving massive cultural buzz.

"When we saw epic cheese pulls take over TikTok last spring we jumped on that moment, and the momentum hasn't slowed," said Jesse Johnson, Chili's Vice President of Marketing. "We leaned in with launches like Nashville Hot Mozz and the Triple Dipper Dream Collection. The MozzMates costume was a fan-favorite last year, and we're excited to give more fans the chance to not only pull the cheese … but be the cheese this Halloween."

Chili's is partnering with JaNa Craig to find her ultimate MozzMate. Through September 30, fans can enter to win a date with JaNa Craig by posting an Instagram or TikTok video explaining why they'd be the perfect pair for JaNa. The best entry wins the chance to join her on a real Chili's date — MozzMates costume optional, cheese pulls required.

To round out spooky season, Chili's is bringing back its fan-favorite Witches Brew Marg as October's $6 Marg of the Month. Last October, Chili's served more than one million Witches Brew Margs – making it one of the program's most popular margaritas. The seasonal marg is crafted with Lunazul® Blanco Tequila, blue curaçao, Monin® Granny Smith Apple and house-made sour and finished with a witch's broom swizzle stick.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu item (topic)
- Chili's (company)
- halloween promotion (topic)
- social media campaign (topic)
- Monin (company)
- margarita of the month (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250923_chilis_viral_mozzmates_costume_returns_for_halloween_with_a_side_of_reality.html). Summarized by Burnaze (https://burnaze.com/article/a25777bf-6d5a-4157-b7aa-d08f588beb67).