---
title: "Cincinnati Business Courier: Cincinnati Restaurant Chain Rebrands to Avoid Confusion with National Rival"
url: https://burnaze.com/article/a27f8211-df4a-478d-8f64-88c998a3e811
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/cincinnati-business-courier-cincinnati-restaurant-chain-rebrands-to-avoid-confusion-with-national-rival-2717725
category: "Restaurants"
industry: "Restaurants"
published: 2022-01-13T21:16:00.000Z
modified: 2026-11-01T02:12:17.807Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/eaf2bcac37a1be430edcbbf559a513a55300.jpg
---

# Cincinnati Business Courier: Cincinnati Restaurant Chain Rebrands to Avoid Confusion with National Rival

**TL;DR:** Wings and Rings, an 85-unit restaurant and bar franchise, has rebranded to avoid confusion with Buffalo Wild Wings. The rebranding includes updates to menus, digital displays, and posters.

*originally published in 1851 Franchise on 2022-01-13. [Read the original](https://1851franchise.com/wingsandrings/cincinnati-business-courier-cincinnati-restaurant-chain-rebrands-to-avoid-confusion-with-national-rival-2717725).*

## Story

In an interview with the Cincinnati Business Courier, Diane Matheson, Wings and Rings vice president of marketing discussed why the 85-unit restaurant and bar franchise decided to rename itself. She says it was to distance themselves from a competing brand, Buffalo Wild Wings.

"We get confused with that brand quite often, and for us it sometimes can have some great associations because they're an awesome brand, but there can also be negative associations with food quality and service quality," said Matheson.

The new name for the sports restaurant and bar franchise is Wings and Rings. With the name change came other updates at the restaurants. For example, the menus, digital displays and posters all were upgraded to reflect the new name and design. While the brand will be known as Wings and Rings in the US, the overseas locations will still be called Buffalo Wings & Rings.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- rebranding (topic)
- Buffalo Wild Wings (company)
- Wings and Rings (company)
- menu updates (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/cincinnati-business-courier-cincinnati-restaurant-chain-rebrands-to-avoid-confusion-with-national-rival-2717725). Summarized by Burnaze (https://burnaze.com/article/a27f8211-df4a-478d-8f64-88c998a3e811).