---
title: "Famous Brands International Names Richard Screnci Executive Director"
url: https://burnaze.com/article/a2c78dff-31d8-456c-930f-bd07ae267b10
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/famous-brands-international-names-richard-screnci-executive-director/
author: "Ben Coley"
category: "Restaurants"
industry: "Restaurants"
topics: ["People"]
published: 2026-06-08T14:15:17.000Z
modified: 2026-10-31T13:19:55.581Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Famous Brands International Names Richard Screnci Executive Director

**TL;DR:** Famous Brands International, the parent company of Mrs. Fields and TCBY, has appointed Richard Screnci as Executive Director to lead brand operations. Screnci brings over a decade of operations leadership experience from Tim Hortons and Burger King.

*By Ben Coley, originally published in QSR Magazine on 2026-06-08. [Read the original](https://www.qsrmagazine.com/news/famous-brands-international-names-richard-screnci-executive-director/).*

## Story

Famous Brands International (“Famous Brands”), the franchising business behind globally recognized brands Mrs. Fields and TCBY, announced the appointment of Richard Screnci as Executive Director.

Mr. Screnci brings more than a decade of operations leadership experience across some of the world’s most recognized restaurant brands. Most recently, he served as Head of Restaurant Operations for Tim Hortons U.S., where he oversaw operations across all regions and led cross-functional teams spanning operations, training, equipment, and brand standards. Prior to Tim Hortons, Mr. Screnci spent time at Burger King where he developed extensive experience supporting franchisees and improving system-wide performance through multiple brand-wide initiatives.

Founded on two of the most recognized names in specialty desserts, Famous Brands supports a growing global franchise network spanning more than 275 locations worldwide. Since its acquisition by Pearl Street Equity in 2023, the company has focused on strengthening franchisee support, investing in operational excellence, and pursuing strategic growth opportunities for its iconic brands. Mr. Screnci’s appointment represents another important step in the company’s ongoing efforts to build a stronger platform for franchisees and position the business for long-term growth.

As Famous Brands continues to build on the legacy of Mrs. Fields and TCBY, the company is investing in the people, capabilities, and infrastructure needed to support franchisees, enhance guest experiences, and pursue strategic growth opportunities across its global network. Mr. Screnci’s extensive experience with large-scale franchise systems will help support these efforts as the company advances its next phase of growth.

“Mrs. Fields and TCBY are brands with tremendous heritage, loyal customers, and meaningful growth potential,” said Richard Screnci. “I am excited to join the organization at such an important time and work alongside our franchisees and team members to build upon the strong foundation already in place. I look forward to supporting our franchise community, strengthening operations, and helping advance the continued growth of these iconic brands.”

Mr. Screnci’s appointment reflects Famous Brands’ continued commitment to investing in leadership, franchisee support, and operational excellence as the company advances strategic initiatives designed to expand the reach and impact of its brands across existing and emerging markets.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- franchise support (topic)
- brand growth (topic)
- executive appointment (topic)
- Burger King (company)
- Ben Coley (person)
- Tim Hortons (company)
- operational excellence (topic)
- TCBY (company)
- Mrs. Fields (company)
- Famous Brands (company)

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Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/famous-brands-international-names-richard-screnci-executive-director/). Summarized by Burnaze (https://burnaze.com/article/a2c78dff-31d8-456c-930f-bd07ae267b10).