---
title: "Franchise Times: Former Fridays President Set to Crack Growth at Eggs Up Grill"
url: https://burnaze.com/article/a2e663a6-cedd-4699-83e1-53bbff7c1a78
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-former-fridays-president-set-to-crack-growth-at-eggs-up-grill-2712043
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["People"]
published: 2020-01-15T14:09:00.000Z
modified: 2026-11-01T02:30:41.559Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/61ebda224ae622b401fd3c187c508b338416.jpg
---

# Franchise Times: Former Fridays President Set to Crack Growth at Eggs Up Grill

**TL;DR:** Eggs Up Grill's CEO Richardson discusses the brand's growth strategy, aiming to open 100 restaurants by mid-2022. Richardson joined the brand in July 2018, after it was acquired by WJ Partners.

*originally published in 1851 Franchise on 2020-01-15. [Read the original](https://1851franchise.com/franchise-times-former-fridays-president-set-to-crack-growth-at-eggs-up-grill-2712043).*

## Story

**Richardson joined Eggs Up Grill in July 2018, shortly after the brand was acquired by private investment firm WJ Partners and shortly put a strategy in place to open 100 restaurants by mid-2022. The seasoned CEO claims he was drawn to the brand due to the growth opportunity, among many other factors. “I wanted to bring my background someplace to help with growth,” said Richardson in the** **Franchise Times interview****.**

**With more than 35 years of multi-unit and franchise operations experience, including 20+ years with TGI Fridays, where he served as president and chief operating officer, overseeing more than 500 restaurants, Richardson is fueling Eggs Up Grill’s growth with 18 projected openings in 2020, followed by 20+ openings in 2021.**

**The franchise brand, which seeks franchisees who are, “authentic and community minded” is an appealing franchise opportunity for both single and multi-unit operators with roughly $900,000 AUVs, and family-friendly operating hours of 6 a.m. to 2 p.m., an appealing factor for both franchisees and employees alike.**

**“Our franchisees are able to enjoy a successful and profitable business, or businesses while being able to be there for your family when it matters most,” said Richardson.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise opportunity (topic)
- growth strategy (topic)
- Eggs Up Grill (company)
- TGI Fridays (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-former-fridays-president-set-to-crack-growth-at-eggs-up-grill-2712043). Summarized by Burnaze (https://burnaze.com/article/a2e663a6-cedd-4699-83e1-53bbff7c1a78).