---
title: "Valley Morning Star: South Texas A Target Market for MOOYAH, Burgers, Fries & Shakes' Development"
url: https://burnaze.com/article/a32eedbd-c7bf-4aca-8666-03be57432e5e
source: "1851 Franchise"
original_url: https://1851franchise.com/valley-morning-star-south-texas-a-target-market-for-mooyah-burgers-fries-shakes-development-3780
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2016-02-29T22:17:12.000Z
modified: 2026-11-01T04:15:34.622Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/205afc2391c175e713c4acc3f4a585242596160229173912.jpeg
---

# Valley Morning Star: South Texas A Target Market for MOOYAH, Burgers, Fries & Shakes' Development

**TL;DR:** MOOYAH Burgers, Fries & Shakes is targeting South Texas for development, citing a QSR Magazine study that named Harlingen, Texas, a top small market city for fast casual restaurants. The brand has over three dozen franchises in Texas, but only one in South Texas.

*originally published in 1851 Franchise on 2016-02-29. [Read the original](https://1851franchise.com/valley-morning-star-south-texas-a-target-market-for-mooyah-burgers-fries-shakes-development-3780).*

## Story

A recent study published in QSR Magazine named Harlingen, Texas, the fifth-best small market city to open a fast casual restaurant in for 2016. The study was based on industry trends and city population and growth.

Based out of Plano, MOOYAH Burgers, Fries & Shakes has more than three dozen franchises in the state but only one in South Texas.

“When I came to work for these guys, (the chief operating officer) wanted me to identify some markets we should be aggressive in,” said Tim Markle, MOOYAH's director of business development. “Some of the first words out of my mouth were ‘We’ve got to be in the Valley.’”

According to the article, the fast casual model is the fastest growing restaurant segment in the United States.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- fast casual (topic)
- MOOYAH (company)
- market expansion (topic)
- restaurant development (topic)
- target market (topic)
- South Texas (location)
- Harlingen, Texas (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/valley-morning-star-south-texas-a-target-market-for-mooyah-burgers-fries-shakes-development-3780). Summarized by Burnaze (https://burnaze.com/article/a32eedbd-c7bf-4aca-8666-03be57432e5e).