---
title: "Washington Daily News: Franchises Eye Washington, NC for Expansion"
url: https://burnaze.com/article/a33ff67c-fea3-416b-b86d-a8ef418f928e
source: "1851 Franchise"
original_url: https://1851franchise.com/washington-daily-news-franchises-eye-washington-nc-for-expansion-10557
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2017-02-22T02:21:25.000Z
modified: 2026-11-01T03:18:47.205Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c98da86896358ac02d3a380498f839a16321.jpg
---

# Washington Daily News: Franchises Eye Washington, NC for Expansion

**TL;DR:** Philly Pretzel Factory and Your Pie are considering expanding into Washington, NC due to its attractive local demographic. The brands are drawn to the area's combination of young families and retirees.

*originally published in 1851 Franchise on 2017-02-22. [Read the original](https://1851franchise.com/washington-daily-news-franchises-eye-washington-nc-for-expansion-10557).*

## Story

According to the Washington Daily News, brands such as Philly Pretzel Factory see the market as attractive for development due to the local demographic.

"You've got a great combination, and it seemingly looks like it's young families with kids and retirees that are moving down from the north because of the standard of living you've created," Philly Pretzel Factory Chief Development Officer Tom Monaghan told the Washington Daily News.

Brands such as Your Pie see the market as attractive for development due to the local demographic.

"Typically we see white collar workers for lunch who want a good lunch that they can get in and out of quickly, but we also want to be accessible to families and folks who typically come see us for dinner," Your Pie VP of Development Ken Caldwell told the Washington Daily News. "We target markets across the country that we feel like would be good places for our brand."

Philly Pretzel Factory often sees smaller markets in close proximity to slightly larger ones, such as Washington, as ideal for growth - specifically for the in-store model partnership with Wal-Mart.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- Walmart (company)
- Your Pie Pizza (company)
- Philly Pretzel Factory (company)
- location scouting (topic)
- Ken Caldwell (person)
- demographic targeting (topic)
- Washington, NC (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/washington-daily-news-franchises-eye-washington-nc-for-expansion-10557). Summarized by Burnaze (https://burnaze.com/article/a33ff67c-fea3-416b-b86d-a8ef418f928e).