---
title: "Erbert & Gerbert's unveils new Pot Roast Sandwich PIONEER"
url: https://burnaze.com/article/a353bffb-6392-4a10-9e4f-a8a55802d5cb
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261005_erbert__gerberts_unveils_new_pot_roast_sandwich_pioneer.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-10-05T12:00:00.000Z
modified: 2026-10-31T14:57:31.397Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Erbert & Gerbert's unveils new Pot Roast Sandwich PIONEER

**TL;DR:** Erbert & Gerbert's introduces the new Pot Roast Sandwich PIONEER, a limited-time seasonal offering. The sandwich is part of the brand's Fall and Winter menu, which also includes the return of Bread Bowls & Lasagna Soup.

*originally published in Franchising.com on 2026-10-05. [Read the original](https://www.franchising.com/news/20261005_erbert__gerberts_unveils_new_pot_roast_sandwich_pioneer.html).*

## Story

As the weather cools down, customers start craving the warm, hearty comfort foods that make the PIONEER a perfect fit for the Fall. It also gives our stores a highly craveable seasonal sandwich that can drive incremental traffic, create excitement around the menu, and give customers another reason to choose E&G during the colder months.

“When the weather gets colder, we believe you should have a sandwich that can handle it,” said Mark Kocer, CEO of Erbert & Gerbert’s. “The PIONEER brings together everything we love about Midwest comfort food — juicy pot roast, creamy cheese sauce, and crispy onions piled onto one seriously satisfying sandwich. It’s hearty, it’s delicious, and it’s got a whole lot of guts.”

The Pioneer will be available for a limited time at participating Erbert & Gerbert’s locations. Guests are encouraged to grab one while they can and enjoy a hearty taste of fall before the PIONEER rides off into the sunset. Erbert & Gerbert’s will also be bringing back Bread Bowls & Lasagna Soup to round out their Fall & Winter menus.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- qsr (topic)
- seasonal menu (topic)
- Erbert & Gerbert's (company)
- Mark Kocer (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261005_erbert__gerberts_unveils_new_pot_roast_sandwich_pioneer.html). Summarized by Burnaze (https://burnaze.com/article/a353bffb-6392-4a10-9e4f-a8a55802d5cb).