---
title: "Domino's® Loyalty Program Just Became More Rewarding"
url: https://burnaze.com/article/a3e50bdf-dfd3-4a7a-b969-1fbc4b901072
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230912_domino39s_loyalty_program_just_became_more_rewarding.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Technology","Marketing"]
published: 2023-09-12T12:00:00.000Z
modified: 2026-10-31T20:30:45.543Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Domino's® Loyalty Program Just Became More Rewarding

**TL;DR:** Domino's Pizza has launched a new and improved loyalty program, Domino's Rewards, offering customers more opportunities to earn and redeem points. The program allows customers to earn points for less and redeem points for more menu items, with exclusive access to member-only deals and special discounts.

*originally published in Franchising.com on 2023-09-12. [Read the original](https://www.franchising.com/news/20230912_domino39s_loyalty_program_just_became_more_rewarding.html).*

## Story

ANN ARBOR, Mich., Sept. 12, 2023 // PRNewswire // - Domino's Pizza Inc. is excited to announce the launch of Domino's Rewards – Domino's new and improved loyalty program. Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

- **Earn points for less** Loyalty members will now earn 10 points on every order of $5 or more

- **Redeem points for even more menu items – and earn free Domino's after just two orders** Members can redeem a variety of points for more menu items: 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink 40 points: An order of Bread Twists or Stuffed Cheesy Bread 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes

- **Earn more rewards** Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

From now until Oct. 22, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. (Offer valid one time per loyalty member on a delivery order placed online only.)

"Our new Pepperoni Stuffed Cheesy Bread is absolutely delicious, and we are seeing a lot of excitement around it from our customers," said Messing. "Our loyalty members can now redeem their points for a free order of Pepperoni Stuffed Cheesy Bread, for a limited time, after just two orders. Giving them this special offer is just one example of how we're enhancing our loyalty program. If you haven't already, we recommend signing up for Domino's Rewards to gain access to all sorts of perks!"

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Domino's (company)
- loyalty program (topic)
- menu items (topic)
- rewards program (topic)
- digital experience (topic)
- Mark Messing (person)
- customer perks (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230912_domino39s_loyalty_program_just_became_more_rewarding.html). Summarized by Burnaze (https://burnaze.com/article/a3e50bdf-dfd3-4a7a-b969-1fbc4b901072).