--- title: "Social Media: Choosing the Best Platform" url: https://burnaze.com/article/a44988cd-0fc5-4580-afa6-2f6f4f5c73d6 source: "Franchising.com" original_url: https://www.franchising.com/articles/social_media_choosing_the_best_platform.html author: "Tammy Cancela" category: "Suppliers" industry: "Franchise Industry" segment: "Suppliers" topics: ["Technology"] published: 2016-11-17T08:00:00.000Z modified: 2026-11-01T03:18:10.385Z image: https://imgs.franchising.com/art/articles/3286_plate.jpg --- # Social Media: Choosing the Best Platform **TL;DR:** Franchising.com provides guidance for franchisees on choosing the best social media platform for their business, ranked by unique monthly visitors. Franchisees are advised to consider centralized social media management and hiring a consultant to manage social media across several platforms and units. *By Tammy Cancela, originally published in Franchising.com on 2016-11-17. [Read the original](https://www.franchising.com/articles/social_media_choosing_the_best_platform.html).* ## Story Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve. This list of the top five, ranked by unique monthly visitors, along with their strengths and weaknesses in relation to your goals, provides some guidance in sorting out your options and choosing where to focus your digital resources. - To avoid conflicting brand messages, franchisees are well served with centralized social media management. - Franchisees may benefit from hiring a consultant to manage social media across several platforms and units. This service is often more cost-effective than handling it in-house because the sites change their rules frequently, which requires an expert. Also, missteps in handling customer issues at one location or unit can affect all units. - All franchisees owe a duty to the franchisor to ensure that posts are brand compliant and supportive. This is good for all franchises and the brand overall. - Remember that your employees see your social media content, too. It can be a great way to shine a light on exemplary employees. Their friends and family will reward you with Likes! - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Multi-Unit Franchisee Magazine: Issue 4, 2016 Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Franchise Industry (sector) - digital marketing (topic) - Multi-Unit Franchising Conference (company) - social media management (topic) - franchisee guidance (topic) --- Originally reported by Tammy Cancela, Franchising.com (https://www.franchising.com/articles/social_media_choosing_the_best_platform.html). Summarized by Burnaze (https://burnaze.com/article/a44988cd-0fc5-4580-afa6-2f6f4f5c73d6).