---
title: "Right at Home Grows Through Franchisee Satisfaction and Support"
url: https://burnaze.com/article/a455ea9e-2995-4033-8d36-68796f62d3ab
source: "1851 Franchise"
original_url: https://1851franchise.com/rightathome/franchisingcom-right-at-home-prioritizes-franchisee-satisfaction-to-drive-growth-2728933
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2025-03-26T17:12:47.000Z
modified: 2026-11-01T01:01:11.920Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1743008700_2728933.png
---

# Right at Home Grows Through Franchisee Satisfaction and Support

**TL;DR:** Right at Home prioritizes franchisee satisfaction and support to drive growth and attract new owners. The brand's Vice President of Franchise Development, Jen Chaney, emphasizes the importance of happy and successful franchisees in attracting new owners through peer validation.

*originally published in 1851 Franchise on 2025-03-26. [Read the original](https://1851franchise.com/rightathome/franchisingcom-right-at-home-prioritizes-franchisee-satisfaction-to-drive-growth-2728933).*

## Story

For Right at Home, franchisee satisfaction isn’t just a goal — it’s a core part of its development strategy. Vice President of Franchise Development Jen Chaney says that happy, successful franchisees are not only more likely to expand but also play a key role in attracting new owners through peer validation.

“The biggest way our potential franchisees get a taste of our brand identity is through franchisee validation,” said Chaney in an interview with Franchising.com. “We engage current franchise owners in the recruitment process where prospects looking to join the system connect with current owners to discuss their experiences.”

Chaney works closely with the brand’s marketing team to ensure franchise development and marketing strategies are aligned. Through storytelling, digital campaigns, and lead tracking, the team is able to target ideal candidates and adjust efforts based on performance data.

When expanding into new territories, the focus is on demographics — particularly the senior population — and finding candidates with a strong community connection and personal motivation to join a senior care brand.

With the aging baby boomer population, Chaney sees enormous growth ahead. “By 2030, all baby boomers will be 65 or older. This shift presents a massive opportunity for home care.”

Her advice to emerging brands? Focus on franchisee support, use real success stories in marketing, and make onboarding easy.

“Their positive experiences and strong relationships with the franchisor foster a sense of loyalty and motivation,” she said. “It drives them to contribute more actively to the brand's success and have awesome conversations with potential franchisees during franchisee validation.”

*If you're interested in taking the next step in making a difference in your community as a Right at Home franchisee, visit* *

## Entities

- 1851 Franchise (publication)
- franchise development (topic)
- Senior Care (sector)
- senior care (topic)
- franchise support (topic)
- brand growth (topic)
- franchisee satisfaction (topic)
- Jen Chaney (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/rightathome/franchisingcom-right-at-home-prioritizes-franchisee-satisfaction-to-drive-growth-2728933). Summarized by Burnaze (https://burnaze.com/article/a455ea9e-2995-4033-8d36-68796f62d3ab).