---
title: "Belleville News-Democrat: Rally's Identifies St. Louis, Missouri as Key Target Market for Development"
url: https://burnaze.com/article/a4757a79-1a4b-4127-8102-6fc79595625c
source: "1851 Franchise"
original_url: https://1851franchise.com/belleville-news-democrat-rallys-identifies-st-louis-missouri-as-key-target-market-for-development-11666
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2017-04-06T17:12:15.000Z
modified: 2026-11-01T03:17:06.766Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f50a3ce679ea2ec463fe8d251c94856f3976.jpg
---

# Belleville News-Democrat: Rally's Identifies St. Louis, Missouri as Key Target Market for Development

**TL;DR:** Rally's has identified St. Louis, Missouri as a key target market for development, with plans to add around 20 locations. The brand is looking for partners to open new locations in the area.

*originally published in 1851 Franchise on 2017-04-06. [Read the original](https://1851franchise.com/belleville-news-democrat-rallys-identifies-st-louis-missouri-as-key-target-market-for-development-11666).*

## Story

Rally's has plans for expansion in the St. Louis area, including a potential for multiple new restaurants on the Illinois side of the Mississippi River.

Director of franchise development Bruce Kim told the Belleville News-Democrat that the company hopes to add around 20 locations in the St. Louis area.

As the brand looks for partners to open new locations, Kim added that the ideal franchisee recruits have a business acumen and restaurant experience.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Rally's (company)
- st louis (location)
- market targeting (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/belleville-news-democrat-rallys-identifies-st-louis-missouri-as-key-target-market-for-development-11666). Summarized by Burnaze (https://burnaze.com/article/a4757a79-1a4b-4127-8102-6fc79595625c).