---
title: "Alexa, I'm Hungry: Chipotle's New System Is the Latest in Voice Ordering Tech"
url: https://burnaze.com/article/a4b317b9-c2e0-496e-b363-9e6dd69d8426
source: "1851 Franchise"
original_url: https://1851franchise.com/alexa-im-hungry-chipotles-new-system-is-the-latest-in-voice-ordering-tech-2711685
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Technology"]
published: 2019-11-21T20:15:49.000Z
modified: 2026-11-01T02:31:18.204Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3ea98ac8588542a150ed0ead4f1def8c69.jpg
---

# Alexa, I'm Hungry: Chipotle's New System Is the Latest in Voice Ordering Tech

**TL;DR:** Chipotle has rolled out a new reordering feature with Amazon Alexa, allowing customers to seamlessly reorder pre-set meals. The brand is prioritizing the latest technology trends, including voice ordering, to boost digital sales.

*originally published in 1851 Franchise on 2019-11-21. [Read the original](https://1851franchise.com/alexa-im-hungry-chipotles-new-system-is-the-latest-in-voice-ordering-tech-2711685).*

## Story

**Voice ordering in the QSR and fast casual segment isn’t going anywhere****. As Chipotle continues to** **prioritize the latest technology trends****, the brand is rolling out an innovative reordering feature with the** **help of Amazon Alexa****.**

**To access this feature, customers will need to download the Alexa app, enable the Chipotle skill, link it to a Chipotle profile and tell Alexa to reorder a pre-set meal. The fast casual chain will also give away Amazon Echo Dots to existing Chipotle Rewards members named Alexa.**

**The company has also rolled out its own** **AI voice assistants to all 2,500 restaurants****, which will allow customers to pay ahead and skip the line and pick up or drive through a** **Chipotlane** **to collect the order.**

**As** **Siri, Alexa and Google Assistant gain popularity****, consumers are demanding the same level of easy, voice-controlled ordering from their fast-food brands. Chains like** **Sonic****,** **Chick-fil-A****,** **McDonald’s****,** **KFC****,** **Pizza Hut** **and** **Wingstop** **currently offer voice ordering services and Wendy's is looking into the feature. A survey from MDR Group and Progressive Business Insights found that** **20% of consumers are "extremely interested****" while 19% are "very interested” in using voice ordering to order food from restaurants.**

**In addition to streamlined operations, voice ordering can allow for better accessibility for people with vision impairments who wouldn't need to use a website,** **an area of contention in the industry since ADA rules are unclear****. Once the system is up and going, it also takes a few seconds to order and doesn’t require customers to log into accounts to reorder a customer's standard meal.**

**Chipotle’s addition of voice ordering is part of Chipotle's larger strategy to boost digital sales,** **which is approaching $1 billion in sales this year****. As customers demand easier ordering, Chipotle's new partnership with Amazon Alexa is set to give them what they want.**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- fast casual (topic)
- Wendy's (company)
- Amazon (company)
- KFC (company)
- Pizza Hut (company)
- Chick-fil-A (company)
- Chipotle (company)
- Sonic (company)
- digital sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/alexa-im-hungry-chipotles-new-system-is-the-latest-in-voice-ordering-tech-2711685). Summarized by Burnaze (https://burnaze.com/article/a4b317b9-c2e0-496e-b363-9e6dd69d8426).