---
title: "Cousins Subs Raises $10,000 through its Round Up Campaign"
url: https://burnaze.com/article/a4bb9961-a177-4109-b127-f9ccdb21a5b9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20201105_cousins_subs_raises_10000_through_its_round_up_campaign.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Finance & M&A","Marketing"]
published: 2020-11-05T12:00:00.000Z
modified: 2026-11-01T02:32:55.315Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Cousins Subs Raises $10,000 through its Round Up Campaign

**TL;DR:** Cousins Subs raised $10,000 through its Round Up Campaign to support its Make It Better Foundation. The campaign allowed guests to round up their in-store check or add a donation to their cart when purchasing online or through the mobile app.

*originally published in Franchising.com on 2020-11-05. [Read the original](https://www.franchising.com/news/20201105_cousins_subs_raises_10000_through_its_round_up_campaign.html).*

## Story

More than 20,000 guests in Illinois, Indiana and Wisconsin rounded up their in-store check to the nearest dollar or added a donation of $0.25, $0.50 or more to their cart when purchasing their meal on the Cousins Subs website or through the Cousins Subs mobile app.

"Supporting our communities, especially during times of uncertainty, is at the heart of who we are as a company,” said Justin McCoy, Vice President of Marketing at Cousins Subs and Vice President of the Make It Better Foundation. "We're so appreciative of the thousands of guests who made a donation to our Make It Better Foundation. Their generosity will enable us to support the missions of more nonprofit organizations that work diligently to make our communities a better place to live and learn.”

Since the inception of the Make It Better Foundation in 2013, Cousins Subs has made a big difference in its neighborhoods through:

- $522,000 in grants to 111 nonprofit organizations

- $190,000 in scholarships to 32 student athletes and 12 Cousins Subs crew members

- $97,000 to Hunger Task Force to fight food insecurity throughout Wisconsin

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- community support (topic)
- Illinois (location)
- indiana (location)
- Cousins Subs (company)
- Wisconsin (location)
- fundraising campaign (topic)
- Justin McCoy (person)
- foundation (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20201105_cousins_subs_raises_10000_through_its_round_up_campaign.html). Summarized by Burnaze (https://burnaze.com/article/a4bb9961-a177-4109-b127-f9ccdb21a5b9).