---
title: "la Madeleine Celebrates Victories by the United States and France with Free Croissants"
url: https://burnaze.com/article/a4f8df5a-c315-4968-94c5-f5656421311b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260624_la_madeleine_celebrates_victories_by_the_united_states_and_france_with_free.html
category: "Restaurants"
industry: "Restaurants"
published: 2026-06-24T12:00:00.000Z
modified: 2026-11-01T22:32:25.065Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# la Madeleine Celebrates Victories by the United States and France with Free Croissants

**TL;DR:** la Madeleine is offering free croissants after US and France wins in an international soccer tournament. The limited-time Red, White & Blue Croissant will be available from June 30 through July 21.

*originally published in Franchising.com on 2026-06-24. [Read the original](https://www.franchising.com/news/20260624_la_madeleine_celebrates_victories_by_the_united_states_and_france_with_free.html).*

## Story

DALLAS – This summer, la Madeleine is presenting a limited-time Red, White & Blue Croissant, a pastry inspired by the colors shared by the United States and France. The promotion is connected to the international soccer tournament.

Details about the offer were announced via la Madeleine's social media channels after victories by the United States or France in group-stage or knockout matches. Redemption details were posted roughly 48 hours after eligible wins, and there was a 24-hour window to redeem.

la Madeleine is a Dallas-based, French-inspired bakery-café that offers a menu including breakfast, brunch, soups, salads, sandwiches, pastas, coffees and pastries, along with a French-inspired bakery display featuring bread, pastries and desserts. The bakery-café operates locations in the United States and internationally. The limited-time Red, White & Blue Croissant is scheduled to be available from June 30 through July 21.

“At la Madeleine, our cafés have always been places where people come together over great food and meaningful conversation,” said John Dillon, president and CEO of la Madeleine. “This summer’s international tournament gives us another reason to celebrate connection, community and our French-inspired heritage. Whether guests are supporting the United States, cheering for France or simply enjoying the energy surrounding the event, we’re delighted to add a little extra joy to every victory.”

From June 30 through July 21, the Red, White & Blue Croissant will be available at participating cafés. Redemption details were posted approximately 48 hours after eligible wins, and there was a 24-hour window to redeem after the post went live.

## Entities

- Franchising.com (publication)
- QSR (sector)
- international expansion (topic)
- limited time offer (topic)
- United States (location)
- France (location)
- menu promotion (topic)
- sports marketing (topic)
- John Dillon (person)
- la Madeleine (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260624_la_madeleine_celebrates_victories_by_the_united_states_and_france_with_free.html). Summarized by Burnaze (https://burnaze.com/article/a4f8df5a-c315-4968-94c5-f5656421311b).