---
title: "Chicago Tribune: Achieving the “HGTV” Effect to Capture Home Buyers with Real Estate Expert Michael Valente"
url: https://burnaze.com/article/a532ec78-a232-43ab-b9e1-c2320ea82d91
source: "1851 Franchise"
original_url: https://1851franchise.com/chicago-tribune-achieving-the-hgtv-effect-to-capture-home-buyers-with-real-estate-expert-michael-valente-2714068
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2020-10-23T18:13:39.000Z
modified: 2026-11-01T02:27:58.757Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e0866876055cac1316881d7d794ab1d97422.jpg
---

# Chicago Tribune: Achieving the “HGTV” Effect to Capture Home Buyers with Real Estate Expert Michael Valente

**TL;DR:** Renovation Sells specializes in smaller renovations to help homeowners sell their homes quickly and meet buyer demands. Real estate expert Michael Valente shared his insights on home renovations with the Chicago Tribune.

*originally published in 1851 Franchise on 2020-10-23. [Read the original](https://1851franchise.com/chicago-tribune-achieving-the-hgtv-effect-to-capture-home-buyers-with-real-estate-expert-michael-valente-2714068).*

## Story

**According to the Chicago Tribune****, shows like “Windy City Rehab” can make homeowners feel like they need a huge makeover in order to sell their home for the listed price. Major home remodeling projects are not only highly expensive, but they’re also very labor intensive and can take months or even years to complete.**

**Renovation Sells** **specializes in smaller renovations that allow home owners the chance to put their home on the market quickly and still have their home meet buyer demands.**

**“If you’re not doing some sort of work to give potential buyers what they’re looking for, you’re doing yourself a disservice,” Valente told the Chicago Tribune. “We really try to give that TV experience and that look that people are looking for, we’re trying to get Instagram-worthy homes for our sellers.”**

## Entities

- 1851 Franchise (publication)
- Business Services (sector)
- real estate (topic)
- home renovation (topic)
- Renovation Sells (company)
- home selling (topic)
- Chicago Tribune (regulator)

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Originally reported by 1851 Franchise (https://1851franchise.com/chicago-tribune-achieving-the-hgtv-effect-to-capture-home-buyers-with-real-estate-expert-michael-valente-2714068). Summarized by Burnaze (https://burnaze.com/article/a532ec78-a232-43ab-b9e1-c2320ea82d91).