---
title: "Adweek: KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice"
url: https://burnaze.com/article/a53e6860-7ddb-4aee-8c30-bd299c9214bd
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-kfc-quietly-followed-11-herbs-and-spices-on-twitter-then-waited-to-see-if-anyone-would-notice-2704654
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2017-10-23T18:13:01.000Z
modified: 2026-11-01T04:11:33.599Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6b55f8ff07f84b28076320013a05f6702925.jpg
---

# Adweek: KFC Quietly Followed 11 Herbs and Spices on Twitter, Then Waited to See If Anyone Would Notice

**TL;DR:** KFC quietly followed 11 people on Twitter, representing its 11 herbs and spices recipe, as a publicity stunt. The stunt went viral after a user noticed it.

*originally published in 1851 Franchise on 2017-10-23. [Read the original](https://1851franchise.com/adweek-kfc-quietly-followed-11-herbs-and-spices-on-twitter-then-waited-to-see-if-anyone-would-notice-2704654).*

## Story

Fans of KFC who follow the brand on Twitter have noticed something different—the brand only follows 11 people. Even though brands’ followers don’t typically make headlines, Adweek notes that it’s the names tied to the accounts that make it newsworthy. The people that KFC follows are made up of six men named Herb and all five of the Spice Girls, representing its fried chicken recipe that has 11 herbs and spices.

After one user noticed the publicity stunt-- @edgette22—the Tweet went viral. And that’s exactly what KFC and its creative shop were hoping for.

In a statement quoted by Adweek, Freddie Powell, creative director at Wieden+Kennedy, said, “We planted this on Twitter over a month ago. Frankly, we weren’t sure if anybody was going to find it. Sometimes you just have to put stuff out into the universe and cross your fingers that the internet will work its magic.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Twitter (company)
- KFC (company)
- qsr marketing (topic)
- social media marketing (topic)
- twitter (topic)
- publicity stunt (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-kfc-quietly-followed-11-herbs-and-spices-on-twitter-then-waited-to-see-if-anyone-would-notice-2704654). Summarized by Burnaze (https://burnaze.com/article/a53e6860-7ddb-4aee-8c30-bd299c9214bd).