---
title: "Sara Waskow"
url: https://burnaze.com/article/a55f83de-4640-44a6-97f0-577b15669d01
source: "1851 Franchise"
original_url: https://1851franchise.com/2023s-top-franchise-brokers-nicole-kauffman-2723181
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2023-08-09T16:11:48.000Z
modified: 2026-11-01T01:15:40.403Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7c6cb0f9748e39a29a212eb6986af6085703.jpg
---

# Sara Waskow

**TL;DR:** Nicole Kauffman, a franchise broker, shares her experience and advice for franchisors in an interview with 1851 Franchise. Kauffman emphasizes the importance of open and honest communication with clients for her success.

*originally published in 1851 Franchise on 2023-08-09. [Read the original](https://1851franchise.com/2023s-top-franchise-brokers-nicole-kauffman-2723181).*

## Story

1851 Franchise asked Kauffman about her experience as a broker, what makes her successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.

During the interview, Kauffman emphasized the significance of open and honest communication with her clients, which, coupled with her passion for the industry as a whole, has been instrumental in her success.

“I listen to what my clients are saying and have a real conversation with them about what they are looking for,” noted Kauffman. “Not just short-term but later on down the road too. It’s my job to help guide them down the discovery path and provide them with resources along the way, all while remaining impartial.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- franchise broker (topic)
- communication strategy (topic)
- franchisor advice (topic)
- Nicole Kauffman (person)
- Sara Waskow (person)

---
Originally reported by 1851 Franchise (https://1851franchise.com/2023s-top-franchise-brokers-nicole-kauffman-2723181). Summarized by Burnaze (https://burnaze.com/article/a55f83de-4640-44a6-97f0-577b15669d01).