---
title: "Radiohead Doesn’t Help Iranian Sex Lives"
url: https://burnaze.com/article/a59f7e84-f0e4-4b7a-824a-affe92c27b04
source: "1851 Franchise"
original_url: https://1851franchise.com/radiohead-doesnt-help-iranian-sex-lives-1640
category: "General"
published: 2015-05-14T19:14:00.000Z
modified: 2026-11-01T04:16:16.503Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e8ba0b499884f50c63e8922c1d9f7591502.jpg
---

# Radiohead Doesn’t Help Iranian Sex Lives

**TL;DR:** Radiohead's Thom Yorke appears on the cover of a sex book in Iran, titled 'Marital and Sex Problems in Men'. The use of Yorke's image highlights the importance of choosing the right images in marketing.

*originally published in 1851 Franchise on 2015-05-14. [Read the original](https://1851franchise.com/radiohead-doesnt-help-iranian-sex-lives-1640).*

## Story

And now you can see his mug adorning the cover of a sex book in Iran!

As reported by Gawker, journalist Sobhan Hassanvand recently shared a photo of Yorke over Twitter. The Radiohead frontman can be seen staring forlornly from the front of a guide intended to help Iranian couples facing sexual difficulties.

Strangely enough, famed author John Updike is also on the cover of the book, whose title translates to “Marital and Sex Problems in Men,” according to the New York Daily News.

What can we learn from this amazingly random discovery (besides the fact that some dude in Iran seriously needs to get a Shutterstock account and stop pulling pics of random depressed-looking guys off the Internet)? Imagery is vital in marketing, and using the wrong image can overshadow whatever message you’re trying to sell.

“Every idiot knows that,“ you might say, which would be rude. But if that’s the case, how come so many brands continue to use boring stock photos of generic white people in business attire high fiving in a random corporate boardroom? Or, even worse, they make a terribly calculated play for diversity with a stock picture featuring a person of every race and ethnicity. Also high fiving. Somehow in the same boardroom. Spooky.

“Oh, look, an Indian! And a black person! And a woman who might be gay! We have to buy [INSERT BRAND]’s product now!,” said no one ever.

Making sure you’re using the right images in your marketing has always been important, but in today’s social media-saturated world, where people scroll at the speed of light and find their eyes glazing over at more than a line or two of text, pictures are worth far more than just a thousand words.

Taking the time to choose the right ones, or, better yet, hiring a graphic designer who can help you create truly original imagery, can pay off in spades.

At the very least you’ll have more people thinking about your brand than the guy who sang “Karma Police” helping Middle Eastern couples work it out in the bedroom.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Twitter (company)
- Iran (location)
- marketing imagery (topic)
- iranian culture (topic)
- sex education (topic)
- branding mistakes (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/radiohead-doesnt-help-iranian-sex-lives-1640). Summarized by Burnaze (https://burnaze.com/article/a59f7e84-f0e4-4b7a-824a-affe92c27b04).