---
title: "Perspire Sauna Studio Opens 100th Studio as Wellness Demand Heats Up Nationwide"
url: https://burnaze.com/article/a5b90ccf-61f4-44d0-a581-b731d5cfa50e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260504_perspire_sauna_studio_opens_100th_studio_as_wellness_demand_heats_up_nation.html
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
topics: ["Development & multi-unit"]
published: 2026-05-04T12:00:00.000Z
modified: 2026-10-31T16:23:58.129Z
image: https://images.unsplash.com/photo-1571902943202-507ec2618e8f?w=1600&q=80&auto=format&fit=crop
---

# Perspire Sauna Studio Opens 100th Studio as Wellness Demand Heats Up Nationwide

**TL;DR:** Perspire Sauna Studio has opened its 100th studio, located in Del Mar, California, marking a milestone in its 16 years of operation. The brand has expanded across more than 27 states since franchising began in 2018.

*originally published in Franchising.com on 2026-05-04. [Read the original](https://www.franchising.com/news/20260504_perspire_sauna_studio_opens_100th_studio_as_wellness_demand_heats_up_nation.html).*

## Story

COSTA MESA, Calif., May 1, 2026 // PRNewswire // -- Perspire Sauna Studio announced today the opening of its 100th studio, located in Del Mar, California. The opening marks a milestone as the organization celebrates 16 years of operation, 5 million sessions completed, and progress in the wellness space.

Founded in 2010 and franchising since 2018, Perspire has expanded its footprint across more than 27 states, blending ancient wellness traditions with modern innovation.

Reaching 100 open studios is a milestone that represents a growing community that values the power of recovery.

Every Perspire studio offers full-spectrum infrared sauna and red-light therapy, creating a space where guests can relax, recharge, and reset in private, spa-like suites. In 2024, the brand launched SNØ Showers, a proprietary contrast therapy experience designed to invigorate and restore by complementing infrared heat with a 45°F cold rainfall shower.

Perspire's franchise growth has been supported by a diverse group of dedicated entrepreneurs, many of whom discovered the brand as guests before becoming owners themselves. The company has awarded over 280 franchise licenses to date.

As Perspire celebrates this milestone, the organization continues to invest in science-backed innovations and franchisee support to elevate the guest experience and fuel long-term growth.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Fitness (sector)
- studio expansion (topic)
- Perspire Sauna Studio (company)
- Del Mar (location)
- wellness demand (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260504_perspire_sauna_studio_opens_100th_studio_as_wellness_demand_heats_up_nation.html). Summarized by Burnaze (https://burnaze.com/article/a5b90ccf-61f4-44d0-a581-b731d5cfa50e).