---
title: "Chipotle Gives Reins To Biggest TikTok Creators To Disrupt Traditional Big Game Advertising At Every Timeout"
url: https://burnaze.com/article/a5c626da-009b-48a3-a771-3cc3e139fe7e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200130_chipotle_gives_reins_to_biggest_tiktok_creators_to.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2020-01-30T12:00:00.000Z
modified: 2026-11-01T04:10:46.776Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Chipotle Gives Reins To Biggest TikTok Creators To Disrupt Traditional Big Game Advertising At Every Timeout

**TL;DR:** Chipotle partners with TikTok creators to promote its brand during the Big Game, offering free delivery on orders over $10. Chipotle targets a Gen-Z audience with its TikTok Timeout campaign, featuring popular creators like David Dobrik and Addison Rae.

*originally published in Franchising.com on 2020-01-30. [Read the original](https://www.franchising.com/news/20200130_chipotle_gives_reins_to_biggest_tiktok_creators_to.html).*

## Story

A collection of creators will premiere Chipotle-sponsored content during each commercial break following a team timeout, including:

- **David Dobrik** (@daviddobrik)

- **Zach King** (@zachking)

- **Addison Rae** (@addisonre)

- **Avani Gregg** (@avani)

- **Nick Uhas** (@nickuhas)

- **Brittany Broski** (@brittany_broski)

- **Joshua Sadowski** (LaughWithJosh) (@itssadowski)

- **Zahra** (@muslimthicc)

- **Kyle Shaffer** (@kyle.shaffer)

- **Greg Auerbach** (@gregtube)

"The second screen is essential to the modern-day football viewing experience for Gen-Z," said Chris Brandt, Chief Marketing Officer. "TikTok Timeout allows us to show up where our target audience is and optimize the entertainment value of the evening by delivering them fresh content featuring their favorite creators."

Chipotle's TikTok Timeout targets a Gen-Z audience that accounts for 40% of all US consumers.* As digital natives, close to half of Gen-Zers are connected online for 10 hours a day.** Chipotle will curate a big game ad campaign on TikTok that will compete with traditional advertisements for viewers' attention in real time. Fans can view the ads by searching #TikTokTimeout on the TikTok app on Sunday.

Chipotle is offering free delivery on all orders $10 or more via the Chipotle app and Chipotle.com every Sunday through February 23rd. Valid only for orders placed and fulfilled on Sundays in February 2020, beginning 2/2, within Chipotle's delivery areas within the U.

S. from participating U.S.

Chipotle locations, during normal operating hours for such locations. Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to availability.

Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only at order.

chipotle.com or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice.

Additional restrictions may apply; void where prohibited.

Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,500 restaurants as of September 30, 2019, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Chipotle (company)
- Gen Z (person)
- Chipotle Mexican Grill (company)
- TikTok (company)
- Chris Brandt (person)
- free delivery (topic)
- gen z marketing (topic)
- qsr advertising (topic)
- big game advertising (topic)
- tiktok creators (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200130_chipotle_gives_reins_to_biggest_tiktok_creators_to.html). Summarized by Burnaze (https://burnaze.com/article/a5c626da-009b-48a3-a771-3cc3e139fe7e).