--- title: "After a Successful 2020, Christmas Decor Prepares for More Growth in 2021" url: https://burnaze.com/article/a5f3c7fa-93c2-4388-bc7d-91fb2e8a1d0d source: "1851 Franchise" original_url: https://1851franchise.com/after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021-2715858 category: "Home Services" industry: "Home Services" published: 2021-05-28T16:11:00.000Z modified: 2026-11-01T02:25:11.554Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/06ba5e143f8bcfe13bc3e3feff97117d4916.jpg --- # After a Successful 2020, Christmas Decor Prepares for More Growth in 2021 **TL;DR:** Christmas Decor celebrated its biggest year for franchise recruitment since its founding 15 years ago, welcoming 19 new franchisees and seeing higher consumer demand than ever before. The brand saw an 18% increase in sales overall compared to 2019, with 90% of sales growth coming from residential clients. *originally published in 1851 Franchise on 2021-05-28. [Read the original](https://1851franchise.com/after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021-2715858).* ## Key facts - Christmas Decor welcomed 19 new franchisees in 2020 - The brand saw an 18% increase in sales overall compared to 2019 - 90% of sales growth came from residential clients ## Story 2020 was a year of growth and spreading positivity for Christmas Decor. The seasonal holiday-decorating franchise celebrated its biggest year for franchise recruitment since its founding 15 years ago, welcoming 19 new franchisees to its rapidly growing family. And in a year when the need for holiday cheer was at an all-time high, the brand saw higher consumer demand than ever before. According to Brandon Stephens, Christmas Decor’s president, the brand started to see increased demand well before the holiday season kicked off, with sales picking up as early as August and web inquiries nearly doubling their 2019 numbers. Stephens says he found that because people were spending more time at home and less on regular yearly expenses, like vacations, they were reinvesting their money into their homes. ## Residential sales growth “Even in the spring when COVID-19 shutdowns first started, we started getting requests from existing clients who wanted us to come put their lights back up,” said Stephens. “Once their friends and neighbors saw the work we do, that quickly turned into new business. People are looking for some cheer and positivity, and we’re proud to be a go-to resource for that. ” Stephens says many of the brand’s commercial clients, such as retail stores and casinos, decided to hold off on holiday decorating, but the increase in demand among residential clients more than made up for the dip in commercial sales, even carrying on well past the holiday season. That surge translated to an impressive boost in sales growth. The brand saw an 18% increase in sales overall compared to 2019 — 90% of which were residential. ## Long term growth trends And while 2020 was a big year for Christmas Decor, year-over-year sales growth is nothing new for the brand. “We've always been blessed with strong growth,” said Stephens. “We’ve had 11 straight years of growth, with 10 of those years having double-digit growth. We’re prepared to see more of the same coming into 2021.” According to Stephens, 2020’s increased demand also helped Christmas Decor find new ways to reach customers across the country. “We really had to focus on some of our best practices and principles,” he said. “How strong is this support system we have in place when you throw 22% growth on top of it? The pandemic exposed some shortcomings, but it also validated a lot of our best practices. What a good problem to have. In the end, we were able to meet demand effectively and nothing fell apart.” ## Future outlook and goals Looking ahead at the franchise’s sales goals for 2021, Stephens says he’s optimistic the brand will continue to grow, but he remains realistic about what to expect. “The sensible thing is to operate on 2019 expectations,” he said. “No one knows what’s going to get locked down again and how people will react. We’re counting on growth, just maybe not the 20 to 25% we saw last year.” Stephens says the success Christmas Decor enjoyed in 2020 was thanks largely to the hard-working, passionate franchisees behind the brand. It was because of their dedication to their business and their clients, Stephens said, that they were able to grow at the individual level and contribute to the brand’s growth overall. “Without a doubt, the stable and consistent growth we’ve seen comes from franchisees,” he said. “And it's because of all the talent and personalities that are involved. That kind of strong franchisee network is what creates stability, and we’re proud to see it firing on all cylinders.” Originally created as an off-season supplement to the landscaping business, the Texas-based franchise now brings holiday cheer to over 300 communities across North America, ultimately creating jobs for 3,000-plus seasonal workers that might otherwise be unemployed. Backed by a strong business model and double-digit revenue increase year-over-year for the last 11 years, Christmas Decor is looking to grow in markets across the U.S. ## Entities - 1851 Franchise (publication) - Home Services (sector) - franchise recruitment (topic) - Christmas Decor (company) - Brandon Stephens (person) - residential sales growth (topic) - long term growth trends (topic) - future outlook and goals (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/after-a-successful-2020-christmas-decor-prepares-for-more-growth-in-2021-2715858). Summarized by Burnaze (https://burnaze.com/article/a5f3c7fa-93c2-4388-bc7d-91fb2e8a1d0d).