---
title: "Franchise feeling a little stale? Get people excited about your brand"
url: https://burnaze.com/article/a61dd07c-307b-4ee9-861c-49b5083d34f9
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-feeling-a-little-stale-get-people-excited-about-your-brand-1291
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2015-03-16T17:12:35.000Z
modified: 2026-11-01T04:16:24.963Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/22d0e326e60dd13c22da148fe26c61444199.jpg
---

# Franchise feeling a little stale? Get people excited about your brand

**TL;DR:** Maintaining buzz for a brand is key to sustaining sales and interest. A brand can generate buzz by giving people something to talk about through community outreach, new marketing tools, social media, and competitive analysis.

*originally published in 1851 Franchise on 2015-03-16. [Read the original](https://1851franchise.com/franchise-feeling-a-little-stale-get-people-excited-about-your-brand-1291).*

## Story

Maintaining buzz for a brand is key to sustaining sales and interest. If you need a brand boost, check out the following tips for adding a little oomph to your company’s image.

**Community outreach** – Generate buzz by giving people something to talk about. Encourage franchisees to contact local food banks, non-profits, government organizations and other area influencers to see if they can partner for some sort of project. This gives your brand a fresh boost, and also gives you more credibility and clout within the community.

**New marketing tools** – Giving a brand a fresh coat of paint is a great way to liven up an image and make it stronger moving forward. A new spokesperson, a new advertising campaign or a new LTO for a brand are great ways to jump-start excitement.

**Use social media** - Post, tweet, pin, instagram – all of these are verbs business owners should be utilizing. Having a strong social media presence can help a franchisee piggyback on conversations and even begin exciting new ones with the public. The possibilities through social media are endless, so create a plan and update social sites often so people know your name and what you’re all about. Start a hashtag campaign, live-tweet big television events, instagram your product or service – it’s all available at your fingertips.

**Perform a competitive analysis** – Doing a little digging can go a long way. There’s no need to run a similar campaign as a competitor, but noticing different trends can help a brand find a successful way to stand out. A system-wide contest or a social media campaign is all a company needs to spruce up an image and directly impact their target demographic.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Instagram (company)
- social media (topic)
- community outreach (topic)
- brand image (topic)
- marketing tools (topic)
- competitive analysis (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-feeling-a-little-stale-get-people-excited-about-your-brand-1291). Summarized by Burnaze (https://burnaze.com/article/a61dd07c-307b-4ee9-861c-49b5083d34f9).