---
title: "Noodles & Company Opens First New Mexico Store"
url: https://burnaze.com/article/a62d5dbe-9fca-478c-9679-b1100d019636
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/noodles-company-opens-first-new-mexico-store/
author: "Ben Coley"
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Development & multi-unit"]
published: 2026-09-23T14:15:35.000Z
modified: 2026-10-31T14:56:44.498Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Noodles & Company Opens First New Mexico Store

**TL;DR:** Noodles & Company has opened its first restaurant in New Mexico, located in Las Cruces, as part of a multi-unit franchise and area development agreement with Tsunami Enterprises, LLC. The brand plans to expand across the area through this partnership.

*By Ben Coley, originally published in QSR Magazine on 2026-09-23. [Read the original](https://www.qsrmagazine.com/news/noodles-company-opens-first-new-mexico-store/).*

## Story

No one knows noodles like Noodles & Company. Noodles & Company, the only national restaurant brand dedicated entirely to noodles, is bringing more than 30 years of noodle expertise to New Mexico with the opening of its first restaurant in the state.

Located at 3497 Northrise Dr., the new restaurant brings Las Cruces guests a world of flavor under one roof, with fresh, made-to-order dishes ranging from comforting classics to globally inspired favorites. Whether stopping in for a quick lunch, picking up dinner for the family, or discovering a new favorite, guests can find something for every noodle craving.

“We believe Las Cruces is an ideal community for Noodles & Company, and we’re incredibly excited to officially bring the brand to New Mexico,” said David Lehn, Director of Franchise Operations at Noodles & Company. “With a vibrant and growing community that embraces great food and bold flavors, we’re confident our unique menu and something-for-everyone variety will resonate with Las Cruces guests. Together with Carlos and the Tsunami Enterprises team, we look forward to introducing more people to what Noodles does best and becoming a meaningful part of this community.”

“We’re thrilled to bring Noodles & Company to Las Cruces and to be the team introducing the brand to New Mexico,” said Carlos Hill, president of Tsunami Enterprises, LLC. “As a longtime fan of Noodles, I’m excited to share a brand and menu I genuinely believe in with our community. Our team is ready to welcome our new neighbors, deliver a great experience and build a restaurant that Las Cruces can call its own.”

**Growing Noodles in New Mexico**

Tsunami Enterprises, LLC, operates the Las Cruces restaurant as part of a multi-unit franchise and area development agreement with Noodles & Company. The opening marks Noodles & Company’s entry into New Mexico and expands the brand’s presence in the region. Through its partnership with Tsunami Enterprises, the brand plans to expand across the area.

The new Las Cruces restaurant is expected to create 20 to 30 local jobs. Beginning Sept. 23, guests can visit the restaurant daily from 10:30 a.m. to 10 p.m. Additional information is available at Noodles.com.

Noodles Rewards members earn points on every order and receive access to exclusive offers, early access to new menu items and birthday rewards. New members can join for free through the Noodles app or at Noodles.com/rewards.

## Entities

- unit expansion (topic)
- QSR (sector)
- QSR Magazine (publication)
- restaurant opening (topic)
- franchise agreement (topic)
- new location (topic)
- Ben Coley (person)
- Noodles & Company (company)
- new mexico (location)
- Las Cruces (location)
- Tsunami Enterprises, LLC (company)
- David Lehn (person)

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Originally reported by Ben Coley, QSR Magazine (https://www.qsrmagazine.com/news/noodles-company-opens-first-new-mexico-store/). Summarized by Burnaze (https://burnaze.com/article/a62d5dbe-9fca-478c-9679-b1100d019636).