---
title: "1851 Conference Series: Q&A With Buffalo Wings & Rings Supplier Bill Souders"
url: https://burnaze.com/article/a681e43b-3322-4530-a590-278ecbf0a6e0
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/1851-conference-series-qa-with-buffalo-wings-rings-supplier-bill-souders-5424
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2016-12-12T16:11:49.000Z
modified: 2026-11-01T03:19:51.859Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/72f28eedfafce82c6f6eebe82f03b0755343.jpg
---

# 1851 Conference Series: Q&A With Buffalo Wings & Rings Supplier Bill Souders

**TL;DR:** Bill Souders, director of area sales for Coca-Cola, discussed the brand's 10-year partnership with Buffalo Wings & Rings. Buffalo Wings & Rings has become a nationally recognized brand with impressive business momentum.

*originally published in 1851 Franchise on 2016-12-12. [Read the original](https://1851franchise.com/wingsandrings/1851-conference-series-qa-with-buffalo-wings-rings-supplier-bill-souders-5424).*

## Story

Bill Souders, director of area sales for Coca-Cola, is a Buffalo Wings & Rings supplier. The brands have had a partnership for 10 years, and Souders has witnessed Buffalo Wings & Rings become a nationally recognized brand that emphasizes its customers.

During the Buffalo Wings & Rings conference in June, 1851 Franchise had the chance to sit down with Souders to learn more about Coca-Cola’s relationship with the brand as well as his thoughts on Buffalo Wings & Rings’ impressive business momentum.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- brand partnership (topic)
- Coke (company)
- supplier relationship (topic)
- business momentum (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/1851-conference-series-qa-with-buffalo-wings-rings-supplier-bill-souders-5424). Summarized by Burnaze (https://burnaze.com/article/a681e43b-3322-4530-a590-278ecbf0a6e0).