--- title: "IFA Leaders Talk Franchising on FranchiseU! Podcast" url: https://burnaze.com/article/a691754f-3b1f-485b-b91b-f18c31d20e67 source: "Franchising.com" original_url: https://www.franchising.com/articles/20250804_ifa_leaders_talk_franchising_on_franchiseu_podcast.html author: "M. Scott Morris" category: "Franchise Industry" industry: "Franchise Industry" published: 2025-08-04T08:00:00.000Z modified: 2026-10-31T18:15:45.345Z image: https://imgs.franchising.com/art/articles/9720_plate.jpg --- # IFA Leaders Talk Franchising on FranchiseU! Podcast **TL;DR:** Matt Haller, president and CEO of the International Franchisee Association, and Jennifer Brandeen, the organization's COO, appeared on the FranchiseU! podcast to discuss franchising and the IFA's initiatives. They shared their journeys into franchising and highlighted the IFA's advocacy, education, and support initiatives. *By M. Scott Morris, originally published in Franchising.com on 2025-08-04. [Read the original](https://www.franchising.com/articles/20250804_ifa_leaders_talk_franchising_on_franchiseu_podcast.html).* ## Story Matt Haller, president and CEO of the International Franchisee Association, and Jennifer Brandeen, the organization's COO, recently appeared on the FranchiseU! podcast. They sat down with host Kathy Gosser to share their journeys into franchising and highlight the IFA's advocacy, education, and support initiatives that benefit franchisors, franchisees, and suppliers. Key topics include misconceptions about franchising, the economic impact of franchising, and the IFA's specific programs, like the Franchise Ascension Initiative. They also delve into recent advocacy efforts that have benefited the franchise community, such as the passage of the One Big Beautiful Bill and legislative victories in California. The discussion underscores the importance of relationship building and the power of storytelling in advocacy. To learn more or listen to the podcast, click here . - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Franchise Industry (sector) - IFA (company) - M. Scott Morris (person) - Matt Haller (person) - franchise education (topic) - franchise association (topic) - podcast appearance (topic) - franchising advocacy (topic) --- Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20250804_ifa_leaders_talk_franchising_on_franchiseu_podcast.html). Summarized by Burnaze (https://burnaze.com/article/a691754f-3b1f-485b-b91b-f18c31d20e67).