---
title: "Fast Casual: Will The Menu Trends Of 2017 Turn To The Dark Side?"
url: https://burnaze.com/article/a6aab59b-b121-4408-b652-b4b95de96946
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-will-the-menu-trends-of-2017-turn-to-the-dark-side-7829
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Emerging brands"]
published: 2016-11-21T16:11:02.000Z
modified: 2026-11-01T04:14:18.958Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/adbc0e6907b59a63ef2cf17f3aed05f72888.jpg
---

# Fast Casual: Will The Menu Trends Of 2017 Turn To The Dark Side?

**TL;DR:** Food marketing consultant THP predicts menu trends for 2017, including activated charcoal and plant-based ingredients. THP CEO Amanda Riva says developing recipes inspired by current ingredient trends helps resonate with a brand's core consumer.

*originally published in 1851 Franchise on 2016-11-21. [Read the original](https://1851franchise.com/fast-casual-will-the-menu-trends-of-2017-turn-to-the-dark-side-7829).*

## Story

Canada-based food-centric marketing consultant THP predicts restaurant goers will expect some shifting trends to pop up on their menus next year, reports Fast Casual. As restaurants look to 2017, they may want to consider adding a few of these trendier, up and coming items and concepts to their repertoire.

"Our customers look to us to develop recipes inspired by current and forward-looking ingredient trends," said THP CEO Amanda Riva in a news release. "Doing this helps ensure that the content we're developing resonates with a brand's core consumer, as well as the consumer group it's looking to grow."

Some of the up and coming menu trends include activated charcoal (an ingredient that is already popping up everywhere), squid ink, healthy fats (brought on by push back against the adage that fat is ‘bad’ for you), bubbly beverages, Jewish culinary staples, and upscale beef jerky.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- FastCasual (publication)
- restaurant trends (topic)
- menu trends (topic)
- food marketing (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-will-the-menu-trends-of-2017-turn-to-the-dark-side-7829). Summarized by Burnaze (https://burnaze.com/article/a6aab59b-b121-4408-b652-b4b95de96946).