---
title: "Forbes: Six Tips For Businesses To Leverage Content Marketing For B2B Sales"
url: https://burnaze.com/article/a6d29b79-dfeb-4753-8a1e-8e63e4c94a43
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236
category: "General"
topics: ["Marketing"]
published: 2019-10-08T20:15:19.000Z
modified: 2026-11-01T02:31:45.120Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0364d153853757abeca4c10966d4797f2525.jpg
---

# Forbes: Six Tips For Businesses To Leverage Content Marketing For B2B Sales

**TL;DR:** Nick Powills shares six content marketing tips for B2B sales in a Forbes article. The tips include sharing strategic brand information, using Google Ads, and identifying target audience characteristics.

*originally published in 1851 Franchise on 2019-10-08. [Read the original](https://1851franchise.com/forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236).*

## Story

**In a recent article for** **Forbes****, Nick Powills of** **No Limit Agency*** **and 1851 Franchise discussed six of the best practices for leveraging content marketing for B2B sales, including how to share strategic brand information to** **drive engagement,** **how to use Google Ads to** **complement content** **and how to** **identify the characteristics and intentions** **of a brand’s target audience.**

**“All too often, business to business (B2B) marketers hear ‘content marketing’ and dismiss the practice as belonging under the purview of consumer messaging,” said Powills. “I won’t mince words: I believe this is a mistake. Content marketing has to do with** **advancing a compelling and overarching brand message** **that leads to a strategic action item. As a business, you can't stay afloat without seeking to drive action from your clients.”**

**Other tips that Powills gives for brands who are looking to capture prospective client interest with a strong content marketing strategy include utilizing engaging YouTube videos, adopting an** **integrated spending approach** **and more.**

## Entities

- 1851 Franchise (publication)
- General (sector)
- Nick Powills (person)
- Forbes (company)
- Google (company)
- content marketing (topic)
- brand messaging (topic)
- b2b sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/forbes-six-tips-for-businesses-to-leverage-content-marketing-for-b2b-sales-2711236). Summarized by Burnaze (https://burnaze.com/article/a6d29b79-dfeb-4753-8a1e-8e63e4c94a43).