---
title: "QSR Magazine: Dunkin' Donuts Snags Media All-Star as New VP"
url: https://burnaze.com/article/a6ec864f-d3ef-4055-927f-8fccc4a08e0c
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-dunkin-donuts-snags-media-all-star-as-new-vp-2706042
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Finance & M&A"]
published: 2018-03-26T20:15:26.000Z
modified: 2026-11-01T04:10:25.088Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/cac24e0a18f48e4ba92fa3b4997ff7c02284.jpg
---

# QSR Magazine: Dunkin' Donuts Snags Media All-Star as New VP

**TL;DR:** Dunkin' Donuts has appointed Keith Lusby as its new vice president of media, bringing over 25 years of marketing experience. Lusby has worked with brands including Chipotle, JetBlue, Ulta Beauty, and Staples.

*originally published in 1851 Franchise on 2018-03-26. [Read the original](https://1851franchise.com/qsr-magazine-dunkin-donuts-snags-media-all-star-as-new-vp-2706042).*

## Story

Dunkin Donuts announced their new vice president of media will be Keith Lusby. QSR Magazine noted Lusby has over 25 years of marketing experience--most recently working at MullenLowe Mediahub and supporting campaigns for brands including Chipotle, JetBlue, Ulta Beauty, and Staples.

“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands,” CMO Tony Weisman says. “Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”

Lusby has received several industry accolades including multiple Effies, a Silver Cannes Lion Awards and was named *Adweek* Media All-Star in 2013.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- executive appointment (topic)
- Chipotle (company)
- Dunkin' Donuts (company)
- Ulta Beauty (company)
- marketing experience (topic)
- media planning (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-dunkin-donuts-snags-media-all-star-as-new-vp-2706042). Summarized by Burnaze (https://burnaze.com/article/a6ec864f-d3ef-4055-927f-8fccc4a08e0c).