---
title: "2018 AFDR Highlights: Recruitment Budgets"
url: https://burnaze.com/article/a809abfa-89fc-425e-a607-fbfd2c7b8c57
source: "Franchising.com"
original_url: https://www.franchising.com/articles/2018_afdr_highlights_recruitment_budgets.html
author: "Eddy Goldberg"
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Development & multi-unit"]
published: 2017-12-05T08:00:00.000Z
modified: 2026-11-01T04:13:25.626Z
image: https://imgs.franchising.com/art/articles/3681_plate.jpg
---

# 2018 AFDR Highlights: Recruitment Budgets

**TL;DR:** The 2018 Annual Franchise Development Report highlights recruitment budgets for franchise sales and recruitment, with an average media budget plan of $202,462. The report is based on responses from 142 franchisors representing 85,734 units.

*By Eddy Goldberg, originally published in Franchising.com on 2017-12-05. [Read the original](https://www.franchising.com/articles/2018_afdr_highlights_recruitment_budgets.html).*

## Story

This is the first in a series of highlights from the 2018 Annual Franchise Development Report (AFDR). The 2018 AFDR, unveiled in mid-October at the annual Franchise Leadership & Development Conference, is based on responses from 142 franchisors representing 85,734 units (74,000 franchised and 11,734 company-owned). Participants in the survey consisted of franchisors that completed an extensive online questionnaire.

Responses were aggregated and analyzed to produce a detailed look into the recruitment and development practices, budgets, and strategies of a wide cross-section of franchisors. The data and accompanying commentary and analysis provide the basis of the 2018 AFDR. Ordering information is below.

Conference attendees received a complimentary copy. This week: Recruitment budgets. **Recruitment budgets.

** Average 2018 media budget plans for franchise sales and recruitment (advertising and media expenses, not including brokers and employee compensation) among respondents was $202,462, with a median of $140,000. This is an increase from last year, where the corresponding numbers were $181,510 and $125,000 — although the average is comparable to 2014. This could reflect today’s heightened competitive environment for franchise brands vying to attract and sign the best candidates, and be a factor in this year’s increased spending on sales and recruitment.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- franchise development (topic)
- Multi-Unit (company)
- Eddy Goldberg (person)
- franchise sales (topic)
- recruitment budgets (topic)
- media budget (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/2018_afdr_highlights_recruitment_budgets.html). Summarized by Burnaze (https://burnaze.com/article/a809abfa-89fc-425e-a607-fbfd2c7b8c57).