---
title: "New VP of FD for BrightStar Care"
url: https://burnaze.com/article/a8150968-3010-4240-8cab-865face9625f
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/new-vp-of-fd-for-brightstar-care
author: "Global Franchise Team"
category: "Senior Care"
industry: "Senior Care"
published: 2018-10-25T09:35:00.000Z
modified: 2026-11-01T22:32:58.717Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# New VP of FD for BrightStar Care

**TL;DR:** Pete First has joined BrightStar Care as the new Vice President of Franchise Development, responsible for domestic franchise development. He previously spent 14 years at Winmark Corporation, helping to build the system to over 1,200 locations across North America.

*By Global Franchise Team, originally published in Global Franchise on 2018-10-25. [Read the original](https://www.global-franchise.com/news/new-vp-of-fd-for-brightstar-care).*

## Story

Pete First has joined the BrightStar Care executive team as the new Vice President of Franchise Development. First will be primarily responsible for the brand’s domestic franchise development.

Prior to joining BrightStar Care, First spent 14 years at Winmark Corporation, the franchisor for brands such as Play It Again Sports, Once Upon A Child, Plato’s Closet, Style Encore and Music Go Round.

During his tenure at Winmark, First awarded dozens of new franchise agreements annually and helped build the system to over 1,200 locations across North America. With his expertise in growing franchise brands, First plans to assist in achieving BrightStar Care’s goal to develop the brand through strategic and targeted growth.

“Pete has a rich history in franchising and he is a crucial addition to our Senior Leadership Team as he brings with him decades of experience and knowledge that will be pivotal in driving BrightStar Care’s expansion strategy in the years to come,” said Shelly Sun, CEO and Founder of BrightStar Care.

## Entities

- franchise development (topic)
- Senior Care (sector)
- Global Franchise (publication)
- senior care (topic)
- executive appointment (topic)
- James Fell (person)
- BrightStar Care (company)
- Winmark Corporation (company)
- Pete First (person)
- Play It Again Sports (company)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/new-vp-of-fd-for-brightstar-care). Summarized by Burnaze (https://burnaze.com/article/a8150968-3010-4240-8cab-865face9625f).