---
title: "Winter is Coming: Batteries Plus Prepares Consumers for Cold Weather’s Effects on Car Batteries"
url: https://burnaze.com/article/a8587964-52ee-4ba1-bfcd-8b635ffe8729
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221111_winter_is_coming_batteries_plus_prepares_consumers_for_cold_weathers_effect.html
category: "Automotive"
industry: "Automotive"
published: 2022-11-11T12:00:00.000Z
modified: 2026-11-01T01:07:58.338Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Winter is Coming: Batteries Plus Prepares Consumers for Cold Weather’s Effects on Car Batteries

**TL;DR:** Batteries Plus launches its 'Get There' campaign to educate consumers on preparing their car batteries for winter. The campaign aims to help drivers avoid unnecessary stress during the winter holiday travel season by offering free battery tests and premier installation services.

*originally published in Franchising.com on 2022-11-11. [Read the original](https://www.franchising.com/news/20221111_winter_is_coming_batteries_plus_prepares_consumers_for_cold_weathers_effect.html).*

## Story

Now that the country is officially into the fall season and headed quickly into the colder winter months, consumers should be asking themselves, “what does this mean for my car battery?” Batteries Plus has the answer. The stress of the hot summer months can wreak havoc on car batteries causing them to fail quicker this winter, leaving drivers stranded at the most inopportune time.

In response, Batteries Plus is launching its “Get There” campaign to help educate car and truck drivers on the importance of being prepared this winter season.

With new data suggesting that nearly half of all Americans will hit the road during the upcoming winter holiday travel season coupled with the inevitable cold snaps and severe storms possible this winter, Batteries Plus is taking the opportunity to educate consumers on the steps they need to take to make sure they arrive at their destination safely and on-time. The battery retailer is encouraging drivers to assess their car battery early in the season by visiting one of its locations and having an in-store expert test it for free to see if it, in fact, needs replacing. If a new battery is needed, experts will help customers identify the right battery for their car in addition to other quality products that fit their needs.

To lengthen the life of the battery, Batteries Plus also offers a premier installation service where an associate will apply anti-corrosion products while installing the new car battery. These products and services are designed to help consumers get to where they are going this winter season.

“This year’s hot summer months wore out millions of car batteries and their owners don’t even know it yet. We want to make sure drivers know that those weakened batteries have a higher risk of failure in these colder winter months,” said Derek Detenber, Chief Marketing and Merchandising Officer for Batteries Plus. “With all the holiday travel coming up, Batteries Plus wants to help avoid unnecessary stress this winter season by supplying drivers with our unmatched line of auto batteries to fit every need while also offering one-of-a-kind expertise on battery testing, installation and anti-corrosion treatments that you can only get at Battery Plus stores.”

In addition to offering consumers unmatched products and services for their automotive needs, Batteries Plus helps them keep their cell phone, key fob, laptop, and tablet batteries lasting longer and more efficiently. Each staff member at its locations has experience working with top brands and operating systems to give the best inspection for a device, including phone repair for broken and cracked screens. Batteries Plus also offers a range of products, such as: automotive batteries (ATV, motorcycle, car, marine, and golf cart), chargers, cell phone batteries, phone essentials, SLA batteries, alkaline batteries, and generators.

## Entities

- Franchising.com (publication)
- Automotive (sector)
- Batteries Plus (company)
- automotive services (topic)
- winter preparation (topic)
- car batteries (topic)
- educational campaign (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221111_winter_is_coming_batteries_plus_prepares_consumers_for_cold_weathers_effect.html). Summarized by Burnaze (https://burnaze.com/article/a8587964-52ee-4ba1-bfcd-8b635ffe8729).