---
title: "Franchise Times: Famous Toastery Founder Aims for ‘Affordable Luxury’ Status"
url: https://burnaze.com/article/a8b42a68-21cf-45af-a73d-fc1902e94f2a
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-famous-toastery-founder-aims-for-affordable-luxury-status-2720050
category: "Restaurants"
industry: "Restaurants"
published: 2022-10-18T17:12:51.000Z
modified: 2026-11-01T01:34:15.445Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5229f24e6f819952271d1422ae069eb0934.jpg
---

# Franchise Times: Famous Toastery Founder Aims for ‘Affordable Luxury’ Status

**TL;DR:** Famous Toastery founder Robert Maynard aims to expand the brand through new franchisees and locations, emphasizing quality and affordable luxury. The brand is selective with its expansion, seeking to be synonymous with affordable luxury for its consumers.

*originally published in 1851 Franchise on 2022-10-18. [Read the original](https://1851franchise.com/franchise-times-famous-toastery-founder-aims-for-affordable-luxury-status-2720050).*

## Story

Robert Maynard is one of the founders of Famous Toastery, a breakfast and brunch restaurant that emphasizes quality. Speaking with Franchise Times, Maynard shares how excited he is to expand Famous Toastery’s excellent cuisine via new franchisees and locations.

The last franchise location that Famous Toastary sold was in 2018. The brand is selective with its expansion, as Famous Toastery wants to be synonymous with affordable luxury for its consumers. This is possible only through investing in the proper people.

“You’ve got to take care of franchisees and your employees, and that, in turn, takes care of your customers. With franchising — support, support, support. They pay a royalty to support them, so make sure they get what they need.”

Maynard wants to ensure that the franchises have full corporate support. The brand currently has five to seven units in the development stage.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise support (topic)
- Franchise Times (publication)
- Famous Toastery (company)
- affordable luxury (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-famous-toastery-founder-aims-for-affordable-luxury-status-2720050). Summarized by Burnaze (https://burnaze.com/article/a8b42a68-21cf-45af-a73d-fc1902e94f2a).