---
title: "San Diego Union-Tribune: Burger Giant Rally's Sets Sights on San Diego Expansion"
url: https://burnaze.com/article/a8c44634-09d5-4394-aa18-7cb0e7a9b699
source: "1851 Franchise"
original_url: https://1851franchise.com/san-diego-union-tribune-burger-giant-rallys-sets-sights-on-san-diego-expansion-8442
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2016-12-09T20:15:01.000Z
modified: 2026-11-01T04:14:09.605Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1d0b3c38498311de4d8e98d27d97ac29814.jpg
---

# San Diego Union-Tribune: Burger Giant Rally's Sets Sights on San Diego Expansion

**TL;DR:** Checkers & Rally's is planning to expand to 20 locations in San Diego, targeting communities with a demand for affordable eats. The brand currently has five locations in the area, with one new location already under construction.

*originally published in 1851 Franchise on 2016-12-09. [Read the original](https://1851franchise.com/san-diego-union-tribune-burger-giant-rallys-sets-sights-on-san-diego-expansion-8442).*

## Story

Burgers and fries fans in San Diego rejoice! Checkers & Rally's is planning big expansion, with the hopes of adding 20 area locations to their existing five.

One of these is already under construction with an opening date early next year. With the brand targeting communities with a demand for affordable eats, the market is ripe for expansion.

“Rally’s is a unique concept that caters to people without a lot of disposable income,” he said. “If you have $5 in your pocket, we like to say you can come to Rally’s and get a full meal. And we fit the bill of where people can afford to come to us more than just once a week or once a month.”

Local franchisee Bruce Ong believes the brand's recent improvements and room for growth in San Diego make this the perfect area for expansion.

“We have this guest measure and we can see traffic counts, and we have always been on the incline since 2001 in traffic counts and sales,” said Ong to the reporter.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- market growth (topic)
- Checkers (company)
- Rally's (company)
- San Diego (location)
- affordable eats (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/san-diego-union-tribune-burger-giant-rallys-sets-sights-on-san-diego-expansion-8442). Summarized by Burnaze (https://burnaze.com/article/a8c44634-09d5-4394-aa18-7cb0e7a9b699).