---
title: "Drybar names its first female chief executive officer"
url: https://burnaze.com/article/a8c58451-1e74-4118-9a41-bdb5173a4d61
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/drybar-names-new-chief-executive-officer
author: "Amanda Peters"
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
topics: ["People"]
published: 2020-06-09T12:00:00.000Z
modified: 2026-10-31T17:07:23.133Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Drybar names its first female chief executive officer

**TL;DR:** Drybar has named Liz Williams as its first female CEO, who will oversee the brand's 140-plus retail shops. Williams joins Drybar from Yum Brands, where she served as president of Taco Bell International.

*By Amanda Peters, originally published in Global Franchise on 2020-06-09. [Read the original](https://www.global-franchise.com/news/drybar-names-new-chief-executive-officer).*

## Story

**Moving on from Yum Brands, new CEO Liz Williams will oversee Drybar’s 140-plus retail shops, which include corporate and franchise-operated locations**

Williams brings extensive experience and a proven track record in worldwide brand development, digital marketing, multi-unit operations, and franchising to her new role.

“I am so thrilled to welcome Liz, our first female CEO, into the Drybar family,” said founder Alli Webb. “After 10 fulfilling and successful years in business, she will help usher in a new era for the brand and expand upon our vision both in the U.S. and internationally.”

Williams will oversee Drybar‘s 140-plus retail shops, which include corporate and franchise-operated locations. She said: “Drybar has created a category and cult brand with passionate and loyal consumers; I am very excited and honored to be joining the Drybar family at such a pivotal time in the company’s history.

“I look forward to guiding the organization as we reopen our shops safely for our customers and team members while also leading Drybar through the next phase of growth. I plan to partner with all of our stakeholders to enhance our customer experiences while continuing a culture of innovation as we expand across the U.S. and the world.”

Williams joins Drybar from Yum Brands where she most recently served as president of Taco Bell International, with responsibility for brand strategy, growth and performance of the business across 30 countries. Under her leadership, Taco Bell entered new markets such as Thailand, Australia, and New Zealand and also formed strategic master franchise agreements in Spain, Brazil, and India.

Prior to this role, Williams was the Taco Bell global CFO, leading finance, strategy, information technology, and e-commerce, where she was responsible for all financial elements of the $11bn business.

## Entities

- Beauty & Wellness (sector)
- Global Franchise (publication)
- franchising (topic)
- international expansion (topic)
- Taco Bell (company)
- Yum Brands (company)
- Amanda Peters (person)
- brand development (topic)
- ceo appointment (topic)
- Drybar (company)
- Liz Williams (person)
- Alli Webb (person)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/drybar-names-new-chief-executive-officer). Summarized by Burnaze (https://burnaze.com/article/a8c58451-1e74-4118-9a41-bdb5173a4d61).