---
title: "Report: Impossible Whopper Boosts Burger King Traffic by 18% in Test Markets"
url: https://burnaze.com/article/a9986725-3a4c-41d1-aa23-b4a2ec192de5
source: "1851 Franchise"
original_url: https://1851franchise.com/report-impossible-whopper-boosts-burger-king-traffic-by-18-in-test-markets-2710077
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-05-29T00:19:59.000Z
modified: 2026-11-01T22:34:13.303Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/af047693cd1d1c0d9e50a6a5ddfe2ad48145.jpg
---

# Report: Impossible Whopper Boosts Burger King Traffic by 18% in Test Markets

**TL;DR:** Burger King's test of the Impossible Whopper resulted in an 18.5% increase in foot traffic at participating locations. The partnership with Impossible Foods made Burger King the first coast-to-coast QSR to serve the award-winning meat substitute.

*originally published in 1851 Franchise on 2019-05-29. [Read the original](https://1851franchise.com/report-impossible-whopper-boosts-burger-king-traffic-by-18-in-test-markets-2710077).*

## Story

Burger King shook up the quick-service sector of the restaurant industry back in April when it began testing a plant-based protein option at select restaurants in and around St. Louis.

The partnership with Impossible Foods that resulted in the Impossible Whopper made Burger King the first coast-to-coast QSR to serve the award-winning meat substitute, a forward-thinking move that is already paying off. According to a new report cited in a recent CNBC article, locations in the test market outperformed Burger King’s national foot traffic average by 18.5% in April.

The growing market for plant-based protein options is making an immediate impact with consumers, as these short-term numbers indicate. Beyond the St. Louis stores, foot traffic across Burger King’s domestic locations fell by 1.75%, the report discussed in the article noted. It’s clear, then, why Burger King decided to take the Impossible Whopper national after just one month of tests.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Burger King (company)
- menu innovation (topic)
- st louis (location)
- qsr market (topic)
- Impossible Foods (company)
- foot traffic (topic)
- plant-based protein (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/report-impossible-whopper-boosts-burger-king-traffic-by-18-in-test-markets-2710077). Summarized by Burnaze (https://burnaze.com/article/a9986725-3a4c-41d1-aa23-b4a2ec192de5).