---
title: "H&H Bagels Launches “Real Food. Made to Order.” Campaign"
url: https://burnaze.com/article/a9af48c2-0176-4ffd-b07d-3e9d4d026a28
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260713_hh_bagels_launches_real_food_made_to_order_campaign.html
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["Marketing"]
published: 2026-07-13T12:00:00.000Z
modified: 2026-10-31T14:57:48.035Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# H&H Bagels Launches “Real Food. Made to Order.” Campaign

**TL;DR:** H&H Bagels, founded in 1972 on Manhattan's Upper West Side, has launched a "Real Food. Made to Order." campaign emphasizing its use of authentic ingredients and freshly prepared food. The brand has grown to over 20 locations across the country under the leadership of CEO Jay Rushin since 2014.

*originally published in Franchising.com on 2026-07-13. [Read the original](https://www.franchising.com/news/20260713_hh_bagels_launches_real_food_made_to_order_campaign.html).*

## Story

Founded on Manhattan’s Upper West Side in 1972, H&H Bagels has become synonymous with the quintessential New York City bagel, earning a devoted following and appearances in cultural touchstones including Sex and the City and Seinfeld.

The bagel is produced using the original H&H recipe. Each bagel is made with unbromated, unbleached flour, kettle-boiled in New York City water, and baked on-site, then sliced and prepared to order. The ingredients are free from artificial preservatives and use non-GMO ingredients. Each serving provides 13 grams of protein and 4 grams of dietary fiber.

The menu includes items such as:

- Whole eggs, cracked fresh and griddled to order

- Whole avocados, hand-sliced to order

- Premium Nova Salmon, cold-smoked over hardwood without preservatives

- Thick cut, nitrate-free bacon

The Blueberry and Cinnamon Raisin bagels contain real fruit folded into the dough. Flavored cream cheeses such as Scallion, Vegetable, Strawberry, and Spicy Scallion are mixed with vegetables and other ingredients. Coffee is brewed on-site, and a blend with nitro cold brew is available.

Since 2014, Jay Rushin has led the brand, overseeing growth from one shop in New York City to over 20 locations across the country.

"As we've grown, we've refused to cut corners. Real ingredients, made-to-order food, and authentic New York bagels will always come before faster or cheaper” says CEO Jay Rushin.

The Real Food. Made to Order. campaign describes the brand's approach as emphasizing authentic ingredients and freshly prepared food as it serves communities nationwide.

## Entities

- Franchising.com (publication)
- QSR (sector)
- brand expansion (topic)
- menu items (topic)
- marketing campaign (topic)
- food quality (topic)
- H&H Bagels (company)
- Jay Rushin (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260713_hh_bagels_launches_real_food_made_to_order_campaign.html). Summarized by Burnaze (https://burnaze.com/article/a9af48c2-0176-4ffd-b07d-3e9d4d026a28).