---
title: "Cilantro Taco Grill Unveils New Digital App with Loyalty Program"
url: https://burnaze.com/article/a9faee11-ab6d-4d11-bd4e-d99a5247dae3
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241217_cilantro_taco_grill_unveils_new_digital_app_with_loyalty_program.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["Technology","Marketing"]
published: 2024-12-17T12:00:00.000Z
modified: 2026-10-31T19:54:53.612Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Cilantro Taco Grill Unveils New Digital App with Loyalty Program

**TL;DR:** Cilantro Taco Grill has launched a new digital app with a loyalty program to enhance customer convenience and streamline franchisee operations. The app offers features such as loyalty rewards, personalized promotions, and order management to improve customer experience and franchisee efficiency.

*originally published in Franchising.com on 2024-12-17. [Read the original](https://www.franchising.com/news/20241217_cilantro_taco_grill_unveils_new_digital_app_with_loyalty_program.html).*

## Story

“The app is a game-changer for franchisees, offering tools to track customer behavior, drive repeat visits, and foster long-term loyalty. It’s about giving franchise owners the technology to thrive as more and more customers embrace digital solutions for dining,” said Aaron Morfin, CMO of Cilantro Taco Grill.

Key Features of the Cilantro Taco Grill App:

- Available at all Corporate and Franchise Cilantro Taco Grill Locations Integrated Loyalty Rewards Program: Customers earn points with every purchase, redeemable for free menu items and exclusive offers, incentivizing repeat visits and fostering long-term loyalty. More Tailored Customer Experience: Personalized promotions and app-exclusive offers are tailored based on customer preferences, improving engagement and satisfaction. Streamlining Operations for Franchisees: A seamless system for order management reduces wait times, simplifies processes, and integrates with existing franchisee operations to boost efficiency and profitability. Available on Apple Store and Play Store

“Our mission has always been to change the way people experience Mexican food and culture, and this app is a key step in bringing authentic, high-quality Mexican food to even more customers,” said Temoc, CEO of Cilantro Taco Grill.

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.

Cilantro Taco Grill’s mission extends beyond sharing high-quality, authentic Mexican food; they are shattering barriers by empowering immigrant and Latino communities.

## Entities

- Franchising.com (publication)
- QSR (sector)
- loyalty program (topic)
- customer experience (topic)
- mexican food (topic)
- franchisee operations (topic)
- Cilantro Taco Grill (company)
- Temoc Morfin (person)
- digital app (topic)
- Aaron Morfin (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20241217_cilantro_taco_grill_unveils_new_digital_app_with_loyalty_program.html). Summarized by Burnaze (https://burnaze.com/article/a9faee11-ab6d-4d11-bd4e-d99a5247dae3).