---
title: "Research Report: Amazon Third-Largest Ad Platform in U.S."
url: https://burnaze.com/article/aa38cea0-d768-4f97-ba5e-cf24962f8807
source: "1851 Franchise"
original_url: https://1851franchise.com/research-report-amazon-third-largest-ad-platform-in-us-2707890
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
published: 2018-09-19T14:09:47.000Z
modified: 2026-11-01T02:50:40.943Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1f10e8fa6970746fa31d774bb0baa2cf4459.jpg
---

# Research Report: Amazon Third-Largest Ad Platform in U.S.

**TL;DR:** Amazon is the third-largest ad platform in the U.S., with predicted $4.6 billion in online ad revenue in 2018. Research firm eMarketer made this prediction, citing Amazon's strong handle on consumer purchase behavior.

*originally published in 1851 Franchise on 2018-09-19. [Read the original](https://1851franchise.com/research-report-amazon-third-largest-ad-platform-in-us-2707890).*

## Story

A research firm found that Amazon is the third-largest ad platform in the United States, just behind Google and Facebook, according to a CNN Tech report .

Research firm eMarketer predicts that Amazon will generate $4.6 billion in U.S. online ad revenue in 2018, according to the article, which is more than the $2.9 billion the firm forecasted in March of this year.

"Its strong handle on consumer purchase behavior sets it apart from Google and Facebook in the digital ad market, which has made the company an attractive option for advertisers," eMarketer senior director of forecasting Monica Peart said of Amazon, according to the CNN article.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Facebook (company)
- Amazon (company)
- Google (company)
- market research (topic)
- online advertising (topic)
- ad revenue (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/research-report-amazon-third-largest-ad-platform-in-us-2707890). Summarized by Burnaze (https://burnaze.com/article/aa38cea0-d768-4f97-ba5e-cf24962f8807).