---
title: "Impossible Burgers Struggle To Keep Up With Demand"
url: https://burnaze.com/article/aa58078d-d548-4ba8-b6b9-a9adf8036d60
source: "1851 Franchise"
original_url: https://1851franchise.com/impossible-burgers-struggle-to-keep-up-with-demand-2709836
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Emerging brands"]
published: 2019-05-02T19:14:28.000Z
modified: 2026-11-01T02:35:50.695Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e4336dd4eca53c2f853068b936d1b4724524.jpg
---

# Impossible Burgers Struggle To Keep Up With Demand

**TL;DR:** Impossible Foods is struggling to meet demand for its plant-based meat alternative, with Burger King set to roll out Impossible Whoppers across the U.S. The company plans to increase production to address the shortage.

*originally published in 1851 Franchise on 2019-05-02. [Read the original](https://1851franchise.com/impossible-burgers-struggle-to-keep-up-with-demand-2709836).*

## Story

Fake it until you make it… run out of stock. According to CNN, the demand for Impossible Foods’ plant-based meat alternative has kicked up so much that the company is now struggling to meet it.

This concession comes on the heels of Burger King’s announcement that after a successful test run, the chain plans to roll out Impossible Whoppers across the nation by the end of the year. This would essentially double the 7,000 locations that currently offer the product—including White Castle, smaller restaurants and other chains, theme parks and campuses—while the demand from those existing vendors has more than doubled, according to CNN.

“We are facing short-term ramp-up challenges resulting from demand greatly outstripping supply,” Impossible reportedly said in a statement, adding that the company is not facing a shortage of ingredients. To address these challenges, the company plans to increase the operating hours of its Oakland, California plant as well as add a second production line.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Burger King (company)
- supply chain (topic)
- White Castle (company)
- Impossible Foods (company)
- menu rollout (topic)
- CNN (regulator)
- product demand (topic)
- production expansion (topic)
- Burger King acquisition of Impossible Foods (deal)

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Originally reported by 1851 Franchise (https://1851franchise.com/impossible-burgers-struggle-to-keep-up-with-demand-2709836). Summarized by Burnaze (https://burnaze.com/article/aa58078d-d548-4ba8-b6b9-a9adf8036d60).