--- title: "Chili's® and Tecovas Team Up to Turn Iconic Red Restaurant Booths into Boots" url: https://burnaze.com/article/aa6dff75-e13d-4c31-a240-cbb468ce47dd source: "Franchising.com" original_url: https://www.franchising.com/news/20250722_chilis_and_tecovas_team_up_to_turn_iconic_red_restaurant_booths_into_boots.html category: "Casual dining" industry: "Restaurants" segment: "Casual dining" published: 2025-07-22T12:00:00.000Z modified: 2026-10-31T18:20:24.807Z image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop --- # Chili's® and Tecovas Team Up to Turn Iconic Red Restaurant Booths into Boots **TL;DR:** Chili's Grill & Bar is partnering with Tecovas to launch limited-edition Booth Boots, handcrafted cowboy boots made with the iconic red restaurant booths' material. The collection will be available starting July 29, with select Tecovas stores serving Chili's margaritas on August 2. *originally published in Franchising.com on 2025-07-22. [Read the original](https://www.franchising.com/news/20250722_chilis_and_tecovas_team_up_to_turn_iconic_red_restaurant_booths_into_boots.html).* ## Story For nearly 50 years, Chili's booths have been home to first dates, family dinners, celebrations, and late-night margs. Now, those iconic seats are being reimagined beyond the restaurant – transformed into handcrafted boots made with time-honored techniques and heritage craftsmanship by the fastest-growing Western brand in the world. This limited-edition collection offers bold design, timeless craftsmanship, and a nod to both brands' unmistakable styles – perfect for fans of both types of ranch. Each piece is handcrafted with care and precision, blending classic silhouettes with Americana-inspired flair including: - The Booth Boot in Chili's Booth Red – Women's ($345): Tecovas' best-selling Annie cowgirl boot is tall and timeless with the exclusive chili pepper tonal stitching, fashion-forward snip toe and a deep scallop at the top of the boot for a comfortable yet flattering fit. - The Booth Boot in Chili's Booth Red – Men's ($345): This Garrett snip-toe cowboy boot is the epitome of Tecovas' high standard of craftsmanship and creativity with its pull tab overlays emphasized by intricate chili pepper stitching. - The Booth Belt in Chili's Booth Red ($75) – Top off the look and match the stylish Chili's x Tecovas Booth Boots with a handcrafted belt embellished with chili pepper stitching detail and finished off with a brass buckle in a matte nickel finish. "There's no place our guests would rather enjoy a Triple Dipper or frozen margarita than a red Chili's booth," said Jesse Johnson, Chili's Vice President of Marketing. "We thought it would be fun to celebrate this familiar piece of the Chili's experience by turning it into something truly unexpected for our fans. Our new friends at Tecovas have been the perfect partners in bringing this wild idea to life with their handcrafted boots now reimagined with our booth material." "Our collaboration with Chili's is a celebration of our Texas roots and shared love for comfort, hospitality, and making people feel welcome," says Sam Fodrowski, Tecovas' Vice President, Brand and Product Marketing. "The limited-edition Chili's x Tecovas collection pays tribute to two American originals, pairing the design and craft of Tecovas with Chili's iconic red booth, where so many good stories begin. It's unexpected, fun, and crafted with the same care and attention to detail we bring to everything we do." The Chili's x Tecovas Booth Boots and Booth Belt will be available starting July 29 at 10 a.m. CT, while supplies last. Booth Boots retail for $345, and the Booth Belt for $75. And because no Chili's moment is complete without a margarita, select Tecovas stores nationwide will also serve Chili's margaritas for a limited time on August 2, giving guests (21+) a chance to toast the collection in true Chili's style. During these events, there will also be other surprises found at Tecovas stores around the country. ## Entities - Franchising.com (publication) - QSR (sector) - partnership (topic) - Chili's (company) - brand collaboration (topic) - limited edition products (topic) - Tecovas (company) - Jesse Johnson (person) - Sam Fodrowski (person) - texan brands (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20250722_chilis_and_tecovas_team_up_to_turn_iconic_red_restaurant_booths_into_boots.html). Summarized by Burnaze (https://burnaze.com/article/aa6dff75-e13d-4c31-a240-cbb468ce47dd).