---
title: "Wetzel’s Pretzels Opens at Macy’s Dallas Galleria in Texas"
url: https://burnaze.com/article/ab163a42-93d4-4c83-92dc-7a4b129b2132
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230608_wetzels_pretzels_opens_at_macys_dallas_galleria_in_texas.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2023-06-08T12:00:00.000Z
modified: 2026-10-31T20:32:45.352Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Opens at Macy’s Dallas Galleria in Texas

**TL;DR:** Wetzel's Pretzels has opened a location at Macy's Dallas Galleria in Texas, offering fresh, high-quality pretzels to shoppers. The new location is part of the brand's flexible concept, scaling to fit various sizes and formats.

*originally published in Franchising.com on 2023-06-08. [Read the original](https://www.franchising.com/news/20230608_wetzels_pretzels_opens_at_macys_dallas_galleria_in_texas.html).*

## Story

Wetzel’s Pretzels (Wetzel’s) are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s. Guests will enjoy convenient, twisty treats through an innovative bakery located next to the iconic retailer’s entrance to the Galleria mall.

Like all Wetzel’s locations, the novel bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional mall locations. Likewise, the location at Macy’s Dallas Galleria highlights the flexibility of the Wetzel’s concept, scaling to fit in various sizes and formats that are convenient to the guest.

"Food plays an important role in the overall customer experience, and we are thrilled to welcome Wetzel's Pretzels to Macy's Dallas Galleria," shared Steve Grimsley, Store Manager at Macy's Dallas Galleria. "The addition of Wetzel's Pretzels, conveniently located next to the entrance, offers our customers a delicious treat and enhances their shopping journey by providing a culinary option right within our store."

Radiating its signature West Coast vibe, Wetzel’s was founded in Pasadena more than 25 years ago. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss it produces with friends, family and colleagues.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- location opening (topic)
- Wetzel's Pretzels (company)
- retail partnership (topic)
- Macy's (company)
- foodservice (topic)
- Pasadena, California (location)
- mall expansion (topic)
- Macy's Dallas Galleria (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230608_wetzels_pretzels_opens_at_macys_dallas_galleria_in_texas.html). Summarized by Burnaze (https://burnaze.com/article/ab163a42-93d4-4c83-92dc-7a4b129b2132).