---
title: "TechCrunch: Instagram Stories Hits 200M Users, Surpassing Snapchat As It Copies Its AR Stickers"
url: https://burnaze.com/article/ab163c95-da35-4410-baff-261d4a564c62
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-instagram-stories-hits-200m-users-surpassing-snapchat-as-it-copies-its-ar-stickers-11784
category: "Technology"
topics: ["Technology"]
published: 2017-04-13T16:11:44.000Z
modified: 2026-11-01T03:17:06.766Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/07e72a2cea916dc252a6a82975c8b8691065.jpg
---

# TechCrunch: Instagram Stories Hits 200M Users, Surpassing Snapchat As It Copies Its AR Stickers

**TL;DR:** Instagram Stories has reached 200 million daily active users, surpassing Snapchat's 161 million users. Instagram has cloned Snapchat's features, including stickers and text that can be stuck to objects in videos, with its own version called Pinning.

*originally published in 1851 Franchise on 2017-04-13. [Read the original](https://1851franchise.com/techcrunch-instagram-stories-hits-200m-users-surpassing-snapchat-as-it-copies-its-ar-stickers-11784).*

## Story

Facebook launched the addition to Instagram in August 2016 and it has already surpassed Snapchat’s 161 million users.

Instagram has been quick to clone things that work well on Snapchat. A year ago Snapchat launched stickers and text you can stick to objects in videos. Today Instagram launched a clone called Pinning.

Instagram told TechCrunch that Pinning was built because “we see people frequently sharing their lives through videos, so we wanted to enable our stickers to move through videos as one more way to mix your personality with the moments you’re capturing.”

Instagram plans to add custom geostickers drawn by local community members for cities such as Tokyo, Madrid, London and Chicago.

Snapchat’s growth sank 82% after Instagram Stories launched.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Instagram (company)
- social media (topic)
- Snapchat (company)
- competition (topic)
- user growth (topic)
- feature cloning (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-instagram-stories-hits-200m-users-surpassing-snapchat-as-it-copies-its-ar-stickers-11784). Summarized by Burnaze (https://burnaze.com/article/ab163c95-da35-4410-baff-261d4a564c62).