---
title: "Subway Franchises in Canada Capitalize on the Internet Age"
url: https://burnaze.com/article/ab438355-1665-4b00-9ceb-3e3b70f29cc1
source: "1851 Franchise"
original_url: https://1851franchise.com/subway-franchises-in-canada-capitalize-on-the-internet-age-1254
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2015-03-06T21:16:52.000Z
modified: 2026-11-01T22:34:29.653Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d6e19985fd348fa347d11a9ec0475c6b6407.jpg
---

# Subway Franchises in Canada Capitalize on the Internet Age

**TL;DR:** Subway locations in Northern Ontario, Canada are offering rewards to customers who opt-in to their Wi-Fi networks, including a free 6-inch sandwich for first-time logins. The initiative aims to enhance the customer experience and track repeat customers.

*originally published in 1851 Franchise on 2015-03-06. [Read the original](https://1851franchise.com/subway-franchises-in-canada-capitalize-on-the-internet-age-1254).*

## Story

If you can’t beat ‘em, join ‘em. Or better yet, reward them. That’s what Subway locations in Northern Ontario, Canada are doing for online obssessed consumers.

Subway has embraced the digital age, now offering rewards for customers who opt in to their Wi-Fi networks at certain Canadian locations as of February. For example, the first time a customer logs in to a location’s Wi-Fi network, he or she receives a free 6-inch sandwich. Steve Beaudry, board chair of the Subway Canada Franchisee Advertising Trust, discussed the new initiative with QSR Magazine.

“After 50 years in the marketplace, we haven’t forgotten our most valuable asset, our customers,” Beaudry said. “We are constantly looking for ways to enhance the experience in store.”Not only does this initiative strengthen Subway’s relationship with existing customers, it also brings new business and offers the brand a unique way to identify and track repeat customers.

Perhaps other franchises should get in on the action. These days, fast-casual brands must offer more than just a great meal. This rewards program gives franchises the chance to engage with their customers besides at the register.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Subway (company)
- digital marketing (topic)
- customer engagement (topic)
- franchise strategy (topic)
- Northern Ontario, Canada (location)
- wi-fi rewards (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/subway-franchises-in-canada-capitalize-on-the-internet-age-1254). Summarized by Burnaze (https://burnaze.com/article/ab438355-1665-4b00-9ceb-3e3b70f29cc1).