---
title: "Young Ones to Watch: Joy Peabody, Senior Vice President of Marketing at Heyday"
url: https://burnaze.com/article/ab4e9d98-a07f-41f7-bada-8df97296bd2b
source: "1851 Franchise"
original_url: https://1851franchise.com/young-ones-to-watch-joy-peabody-senior-vice-president-of-marketing-at-heyday-2716797
category: "Medspa & aesthetics"
industry: "Beauty & Wellness"
segment: "Medspa & aesthetics"
topics: ["Marketing","People"]
published: 2021-10-01T20:15:00.000Z
modified: 2026-11-01T02:13:26.049Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/421645ed24cb2d921de41335df9dacc79956.jpg
---

# Young Ones to Watch: Joy Peabody, Senior Vice President of Marketing at Heyday

**TL;DR:** Joy Peabody, Senior Vice President of Marketing at Heyday, has helped the brand establish itself as an industry leader in personal skin care and is now poised for growth through franchising. Heyday has performed over 225,000 facials across the country and is expanding nationally.

*originally published in 1851 Franchise on 2021-10-01. [Read the original](https://1851franchise.com/young-ones-to-watch-joy-peabody-senior-vice-president-of-marketing-at-heyday-2716797).*

## Story

Since opening its first retail location in 2015, Heyday has established itself as an industry leader in personal skin care — and its estheticians have performed more than 225,000 facials across the country. Joy Peabody is the brand’s senior vice president of marketing and has helped Heyday build a business presence in nine of America’s most popular markets.

Now in its sixth year of business, Heyday is poised for growth through franchising. “[We’re] in this exciting moment of truly expanding nationally,” Peabody said.

Peabody has more than 10 years of professional industry experience paired with an MBA from Harvard and high undergraduate honors at the University of Texas. In an interview with 1851, she spoke about her passion for the franchising industry and the enthusiasm that comes from collaborating with entrepreneurial-minded franchisees. “I think what I really love about the industry is that relationships are such an essential part of being successful,” she said.

Other topics included how a franchise model can allow for more direct methods of marketing, and how the industry itself can set people up to leave in impact financially, personally and professionally.

## Entities

- 1851 Franchise (publication)
- Beauty & Wellness (sector)
- marketing strategy (topic)
- franchising growth (topic)
- Heyday (company)
- personal skin care (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/young-ones-to-watch-joy-peabody-senior-vice-president-of-marketing-at-heyday-2716797). Summarized by Burnaze (https://burnaze.com/article/ab4e9d98-a07f-41f7-bada-8df97296bd2b).