---
title: "Eggs Up Grill CEO explains why 'Breakfast Isn't Dead'"
url: https://burnaze.com/article/ab9682a0-758a-4763-9a70-d7ba29852a0e
source: "1851 Franchise"
original_url: https://1851franchise.com/eggs-up-grill-ceo-explains-why-breakfast-isnt-dead-2715122
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
topics: ["People"]
published: 2021-03-02T19:14:29.000Z
modified: 2026-11-01T02:26:14.577Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c316bf44f09fdb2820e8d8d0ba2acae68190.jpg
---

# Eggs Up Grill CEO explains why 'Breakfast Isn't Dead'

**TL;DR:** Eggs Up Grill CEO Ricky says breakfast sales remain strong despite the COVID-19 pandemic. The brand has expanded revenue streams through takeout and delivery while focusing on portable menu items.

*originally published in 1851 Franchise on 2021-03-02. [Read the original](https://1851franchise.com/eggs-up-grill-ceo-explains-why-breakfast-isnt-dead-2715122).*

## Story

QSR Magazine recently hosted a virtual meetup “Breakfast Isn’t Dead: Restaurant Experts Talk Tips, Tricks and Strategies.” Eggs Up Grill CEO Ricky participated in this panel where he talked about how Eggs Up Grill franchise partners worked to overcome the effects of the COVID-19 pandemic and dine-in restrictions by expanding our revenue streams.

Ricky shared how Eggs Up Grill has been able to meet the demands of guests through takeout and delivery while still delivering on the brand DNA and managing to “create a smile even when they’re not in our restaurant.”

In addition, Eggs Up Grill focused food and menu innovation on products that are portable and limiting the amount of new ingredients and items that had to come into restaurants.

When asked how Eggs Up Grill was changed by the pandemic season, Ricky responded “We are incredibly bullish on the future opportunity. What’s changed about us is having more respect and passion for finding revenue channels that fit this brand. Revenue channels that we haven’t had before. What would have been thinking outside the box 12 months ago is just how we wake up everyday now. How can we continue—in an on brand way—to push the envelope more? Moving with speed and purpose we will be much stronger. We are excited about the future!”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- menu innovation (topic)
- covid-19 pandemic (topic)
- Eggs Up Grill (company)
- revenue streams (topic)
- breakfast sales (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/eggs-up-grill-ceo-explains-why-breakfast-isnt-dead-2715122). Summarized by Burnaze (https://burnaze.com/article/ab9682a0-758a-4763-9a70-d7ba29852a0e).