---
title: "Domino's® is Saying No to Shrinkflation by Launching Moreflation"
url: https://burnaze.com/article/abb86749-547f-4e8c-9fd5-58963523abe6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240909_domino39s_is_saying_no_to_shrinkflation_by_launching_moreflation.html
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2024-09-09T12:00:00.000Z
modified: 2026-10-31T20:01:17.367Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Domino's® is Saying No to Shrinkflation by Launching Moreflation

**TL;DR:** Domino's introduces MOREflation, a promotion offering customers a free upgrade to a large pizza when ordering two or more medium two-topping pizzas. The deal is available from Sept. 9-29 and allows customers to choose from various crust options.

*originally published in Franchising.com on 2024-09-09. [Read the original](https://www.franchising.com/news/20240909_domino39s_is_saying_no_to_shrinkflation_by_launching_moreflation.html).*

## Story

NN ARBOR, Mich., Sept. 9, 2024 // PRNewswire // -- Shrinkflation seems to be everywhere these days, but not at Domino's Pizza Inc. Introducing MOREflation: when online customers mix and match any two or more medium two-topping pizzas from Domino's for $6.99 each, they can upgrade one of their pizzas to a large for free from Sept. 9-29.

"As a response to high inflation, many companies are shrinking products to avoid raising prices," said Joe Jordan, Domino's president of U.S. and global services. "We understand that consumers are looking for great-tasting, affordable meal options. That's why we've taken our biggest and best offer – our mix and match deal – and made it even better by giving customers more pizza for the same price."

Consumers want to get the most out of their hard-earned money and Domino's MOREflation deal is yet another way the brand is delivering renowned value, when it matters most.

"We've always been dedicated to providing delicious food at a great price to customers," Jordan continued. "From our enhanced loyalty program, Domino's Rewards, which makes it even easier for members to earn free items more often, to launching our Carryout Tips and Emergency Pizza programs – we're constantly looking at innovative ways we can provide value."

Customers can choose from Hand Tossed, Thin Crust or New York Style Crust for their upgraded large pizza, allowing them to customize their pizza, just the way they like it.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu pricing (topic)
- Domino's (company)
- promotion (topic)
- Joe Jordan (person)
- inflation response (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240909_domino39s_is_saying_no_to_shrinkflation_by_launching_moreflation.html). Summarized by Burnaze (https://burnaze.com/article/abb86749-547f-4e8c-9fd5-58963523abe6).