---
title: "Top Franchise Brokers: Matt Genova, NEXT ACT Franchise Advisors"
url: https://burnaze.com/article/abffbb98-7b47-4914-b9aa-a38603435b7e
source: "1851 Franchise"
original_url: https://1851franchise.com/top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2021-07-22T13:08:00.000Z
modified: 2026-11-01T01:46:44.504Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4e7885b4f87b4ace5a4121fa36cc36b15153.jpg
---

# Top Franchise Brokers: Matt Genova, NEXT ACT Franchise Advisors

**TL;DR:** Matt Genova, president of NEXT ACT Franchise Advisors, helps clients find the right franchise opportunity using his expertise in franchise consulting and multimedia sales and sponsorship. Genova previously worked as a multimedia sales and sponsorship executive for CNN and ESPN.

*originally published in 1851 Franchise on 2021-07-22. [Read the original](https://1851franchise.com/top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260).*

## Story

Prior to entering the franchising world, Matt Genova , president of NEXT ACT Franchise Advisors , enjoyed a career as an accomplished and energetic multimedia sales and sponsorship executive for CNN and ESPN. Over that time, he learned to help companies both big and small form emotional connections with their current and future customers. Since becoming a franchise broker five years ago, Genova says he now does the same thing, only this time he helps people create emotional connections through business ownership.

When it comes to what winning looks like to him as a franchise consultant, Genova says he wants all parties involved to feel as though they changed their life for the better.

“Whether it is the franchisor, the franchisee candidate, the lender or any decision-makers in the process, I want to make sure everybody made the right choice,” Genova said. “Even if that means helping a candidate realize that a certain brand isn’t right for them, that is still winning to me because I know they learned a valuable lesson that will make their life better.”

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise consulting (topic)
- ESPN (company)
- franchise brokerage (topic)
- multimedia sales (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/top-franchise-brokers-matt-genova-next-act-franchise-advisors-2716260). Summarized by Burnaze (https://burnaze.com/article/abffbb98-7b47-4914-b9aa-a38603435b7e).