---
title: "WellnessSpace Brands Launches Dry Cold Plunge Machine"
url: https://burnaze.com/article/ac2758d7-655b-49bc-847f-8924d8009809
source: "Athletech News"
original_url: https://athletechnews.com/wellnessspace-brands-polar-wave-dry-cold-plunge/
author: "Ani Freedman"
category: "Fitness"
industry: "Fitness"
published: 2025-12-12T20:59:31.000Z
modified: 2026-10-31T16:48:17.605Z
image: https://athletechnews.com/wp-content/uploads/2025/12/polarwave-dry-plunge-lifestyle-1.webp
---

# WellnessSpace Brands Launches Dry Cold Plunge Machine

**TL;DR:** WellnessSpace Brands has launched the PolarWave Dry Plunge, a dry cold plunge machine that delivers the benefits of a full-body ice plunge without water. The machine is designed to eliminate installation, maintenance, and sanitation upkeep for gym and club operators.

*By Ani Freedman, originally published in Athletech News on 2025-12-12. [Read the original](https://athletechnews.com/wellnessspace-brands-polar-wave-dry-cold-plunge/).*

## Story

As contrast therapy surges in popularity, WellnessSpace Brands has innovated a new way to take advantage of the chilly benefits, while removing water from the equation entirely.

The wellness and recovery brand behind products like the HydroMassage and RedZone Sauna has officially unveiled the PolarWave Dry Plunge, which delivers the benefits of a full-body ice plunge in a completely dry environment.

With the PolarWave, WellnessSpace Brands is hoping to eliminate the installation, maintenance and sanitation upkeep gym and club operators face with cold-water therapy options like cold plunges. The PolarWave boasts convenient installation, with no plumbing or sanitation needs, nor downtime between users.

“The invigorating sensation you feel in a cold plunge is undeniable, and it’s the reason why so many people love it,” said WellnessSpace Brands founder and CEO Paul Lunter. “However, after speaking with many operators about traditional cold plunges, we saw the need for a more convenient solution, and that was the genesis of this innovative new technology.”

The fully self-guided sessions range from three to seven minutes, simulating the combined effects of full-body cold immersion and a float-like sensation — all while the user stays fully clothed and completely dry.

Users can also adjust the temperature in the arm and neck regions to their liking and activate an optional compression feature in the arms and legs.

Cold therapy has been shown to have numerous health benefits, including evidence of anti-aging at the cellular level, improving mental health and performance, increasing metabolism and boosting muscular recovery.

Am-Finn recently unveiled its latest cold therapy tech, the Frost Locker — an enclosed, temperature-controlled room (at 36 to 41 degrees Fahrenheit) that offers the benefits of cold therapy while avoiding the extreme discomfort or maintenance challenges of water.

## Entities

- Fitness (sector)
- Athletech News (publication)
- product launch (topic)
- Ani Freedman (person)
- wellness technology (topic)
- WellnessSpace Brands (company)
- cold therapy (topic)
- Am-Finn (company)
- Paul Lunter (person)

---
Originally reported by Ani Freedman, Athletech News (https://athletechnews.com/wellnessspace-brands-polar-wave-dry-cold-plunge/). Summarized by Burnaze (https://burnaze.com/article/ac2758d7-655b-49bc-847f-8924d8009809).