---
title: "7 Ways QSRs Get Customers to Spend More Money"
url: https://burnaze.com/article/ac727fbd-28b6-41d4-ba31-ffc60500b63c
source: "1851 Franchise"
original_url: https://1851franchise.com/7-ways-qsrs-get-customers-to-spend-more-money-2709505
category: "Restaurants"
industry: "Restaurants"
published: 2019-03-25T15:10:35.000Z
modified: 2026-11-01T04:08:02.122Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/80b33c52cdc839ae4907142b34d57fdd2968.jpg
---

# 7 Ways QSRs Get Customers to Spend More Money

**TL;DR:** Fast-food restaurants and franchises use several strategies to get customers to spend more money, including combo deals and convenience. Business Insider consulted Hans Taparia, a clinical associate professor at NYU, to identify these strategies.

*originally published in 1851 Franchise on 2019-03-25. [Read the original](https://1851franchise.com/7-ways-qsrs-get-customers-to-spend-more-money-2709505).*

## Story

Do you ever find yourself spending more on fast food than you expected to? Such is the question Business Insider asks in a recent video article that explores the most common ways fast food restaurants and franchises get customers to spend more money.

The publication consulted Hans Taparia, a clinical associate professor of business and society at NYU, nail down the seven clearest-cut strategies fast-food restaurant operators employ to generate higher ticket prices:

1) A seemingly simple menu that actually hides a lot of options

2) The pricing format and small display of the dollar menu

3) Combo deals that aren’t actually deals

4) Convenience—giving customers what they want, when they want it

5) Add-ons

6) Outrageous promotions and deals just to get people in the door

7) Occupying the somewhat inaccurate position of being the cheapest on the market

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- convenience (topic)
- qsr strategy (topic)
- combo deals (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/7-ways-qsrs-get-customers-to-spend-more-money-2709505). Summarized by Burnaze (https://burnaze.com/article/ac727fbd-28b6-41d4-ba31-ffc60500b63c).