---
title: "BFT Positions New Fitness Competition as Revenue Channel for Franchisees"
url: https://burnaze.com/article/ac8defed-fa68-4e0b-8097-0c09cd56c797
source: "Athletech News"
original_url: https://athletechnews.com/bft-positions-new-fitness-competition-as-revenue-channel-for-franchisees-podium/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Finance & M&A"]
published: 2026-07-17T18:28:57.000Z
modified: 2026-10-31T13:20:33.075Z
image: https://athletechnews.com/wp-content/uploads/2026/07/Screenshot-2026-07-17-at-11.21.29-AM.webp
---

# BFT Positions New Fitness Competition as Revenue Channel for Franchisees

**TL;DR:** Body Fit Training (BFT) has launched the Podium Series, a new in-studio competition format that gives its 320-plus studios a new revenue channel. BFT franchisees will keep 100% of ticket sales from the events, which will be held in over 10 countries.

*By Courtney Rehfeldt, originally published in Athletech News on 2026-07-17. [Read the original](https://athletechnews.com/bft-positions-new-fitness-competition-as-revenue-channel-for-franchisees-podium/).*

## Key facts

- BFT has 320-plus studios
- Podium Series is in over 10 countries
- Studios keep 100% of ticket revenue

## Story

Dubbed “Podium,” the new series lets BFT franchisees keep 100% of ticket sales while giving current members a new reason to stay and prospective new members a way to become acquainted with the boutique fitness brand

Body Fit Training (BFT) is throwing its hat into the competitive fitness ring.

## New revenue channel

The Australia-born functional fitness franchise has announced the launch of Podium Series, an in-studio competition format designed to give BFT’s 320-plus studios a new revenue channel.

The first event runs Aug. 2 across more than 300 studios in over 10 countries, although it’s not available in the U.S. studios.

Call it BFT’s answer to the fitness-competition boom, as hybrid racing events such as Hyrox and others are drawing large crowds.

BFT studios will keep 100% of ticket revenue, with additional opportunities from local sponsorship deals, merchandise and event-day food and beverage sales, according to the company. The format is also open to non-members, giving those new to the boutique fitness brand a chance to try them out.

## Member acquisition strategy

“By creating a high-energy entry point for non-members, Podium supports member acquisition in a way that feels experiential rather than promotional,” BFT founder Cameron Falloon said. “Studios are able to showcase their coaching, culture and training in a live, electric environment, which converts prospects far more effectively than traditional marketing channels.”

Described as a high-performance fitness competition, Podium will be embedded in BFT’s regular schedule.

## Competition format details

Competition runs on a set structure. Teams of two compete in men’s, women’s or mixed divisions, split into three tiers — Rookie, Open and Pro Podium. Each event is broken into four 15-minute zones covering strength, conditioning, strength endurance and a finisher, with results tracked live on an official leaderboard.

“We’ve always focused on measurable progress at BFT, so Podium is really about giving that progress a different stage,” Falloon said. “Our members want a goal to train towards. Having a clear event on the horizon encourages consistent attendance, lifts accountability and deepens community connections inside our studios.”

The timing lines up with a broader shift in boutique fitness, where operators including F45 and Orangetheory are leaning into competition formats. Both have a partnership with Hyrox, while F45recently launched Peak500, its own a 30-minute hybrid, standardized performance competition.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- boutique fitness (topic)
- studio expansion (topic)
- Orangetheory (company)
- Hyrox (company)
- F45 (company)
- Body Fit Training (company)
- Cameron Falloon (person)
- fitness competition (topic)
- new revenue channel (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/bft-positions-new-fitness-competition-as-revenue-channel-for-franchisees-podium/). Summarized by Burnaze (https://burnaze.com/article/ac8defed-fa68-4e0b-8097-0c09cd56c797).